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		<title>DIY Digital Signage: Should You Try The Do-It-Yourself Approach?</title>
		<description>Discuss DIY Digital Signage: Should You Try The Do-It-Yourself Approach?</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/743-diy-digital-signage-should-you-try-the-do-it-yourself-approach</link>
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			<title>Dhananjay says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/743-diy-digital-signage-should-you-try-the-do-it-yourself-approach#comment-1125</link>
			<description><![CDATA[Bill, I just saw your articles on sales of DOOH ads. As a network owner in India, I cant agree more than your suggestions since I am going through exactly the same pattern of developing the local partners, aggregators and wearing a creative content production hat for our advertisers etc..
I think, you are more than accurate in your market reading and unbelievably near to the realities in spite of the fact that u dont own a network!
Guys, having Bill on your side is a short cut to learning without spending millions!
Keep up
Dhananjay]]></description>
			<dc:creator>Dhananjay</dc:creator>
			<pubDate>Wed, 23 Dec 2009 15:58:24 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/743-diy-digital-signage-should-you-try-the-do-it-yourself-approach#comment-1125</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/743-diy-digital-signage-should-you-try-the-do-it-yourself-approach#comment-1124</link>
			<description><![CDATA[Hi Mark,
I took a look at your site, and while I applaud your effort to make the ads more affordable by selling more at once and dividing the screen into many areas, I suspect that approach might also be backfiring on you.
Selling "time on the screen" is ephemeral enough. Selling "time on a part of the screen" is going to be flat-out impossible to envision for many would-be advertisers.
Your focus is obviously on local ads, so I presume you've abandoned any notions of getting Coke or Pepsi to buy space on your screen. I'm actually going to blog on this very subject next week, but without giving everything away now my advice to you is to look at places where local people already advertise, and then either go seek them out, or partner with those other ad channels (think *very* local like those "super valupak" coupon booklets you get in the mail, church bulletins, and the town paper.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Tue, 17 Nov 2009 04:34:33 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/743-diy-digital-signage-should-you-try-the-do-it-yourself-approach#comment-1124</guid>
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			<title>Mark Ferguson says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/743-diy-digital-signage-should-you-try-the-do-it-yourself-approach#comment-1123</link>
			<description><![CDATA[Hey Bill,
I'm totally new to this business and and starting to build a network. I currently have three locations that are based on the "blended" model (advertising and branding). Like many others, I thought, if I build it they (advertisers) will come. At first they did. Now my sales are falling flat. At first I was trying to do it all. Now I work with an installer and, and have one guy trying to do marketing and sales. I take care of the creative and management of the systems. We have had our second and third locations up for a month now and have not sold an ad for either one of them. I need to turn this around, and fast, in order to lend credibility to my business as well as the industry as a whole.]]></description>
			<dc:creator>Mark Ferguson</dc:creator>
			<pubDate>Mon, 16 Nov 2009 19:15:59 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/743-diy-digital-signage-should-you-try-the-do-it-yourself-approach#comment-1123</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/743-diy-digital-signage-should-you-try-the-do-it-yourself-approach#comment-1122</link>
			<description><![CDATA[Hi Tawo,
That's an excellent synopsis. I couldn't have said it better myself.
Thanks very much,
Bill]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Mon, 09 Nov 2009 16:28:21 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/743-diy-digital-signage-should-you-try-the-do-it-yourself-approach#comment-1122</guid>
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			<title>tawo jacob says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/743-diy-digital-signage-should-you-try-the-do-it-yourself-approach#comment-1121</link>
			<description><![CDATA[Basicall, a normal business man who wants to make profit in all his dealing is tempted to seek for a means to cut down cost with the hope of making more profit. However it has been proven that any business that requires professional expertise, will always go saour if professionalism is negleted. Advancement in digital signage will achieve its expected level of satisfactory delivery if more effort is geared towards encourageing vendors to seek and employ professional advise and involvement during project implementation.]]></description>
			<dc:creator>tawo jacob</dc:creator>
			<pubDate>Mon, 09 Nov 2009 10:45:49 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/743-diy-digital-signage-should-you-try-the-do-it-yourself-approach#comment-1121</guid>
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