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		<title>The 2009 Digital Signage Pricing Study: Costs Have Fallen 23%</title>
		<description>Discuss The 2009 Digital Signage Pricing Study: Costs Have Fallen 23%</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/742-the-2009-digital-signage-pricing-study-costs-have-fallen-23</link>
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			<title>Perry Lucas says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/742-the-2009-digital-signage-pricing-study-costs-have-fallen-23#comment-1120</link>
			<description><![CDATA[Bill,
Thanks for this article. For a fresher trying to get into this market, is this the right time? Also, who are the leading providers of signage equipments for indoor?
Thanks for your help in advance.
Perry]]></description>
			<dc:creator>Perry Lucas</dc:creator>
			<pubDate>Sat, 30 Oct 2010 15:03:09 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/742-the-2009-digital-signage-pricing-study-costs-have-fallen-23#comment-1120</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/742-the-2009-digital-signage-pricing-study-costs-have-fallen-23#comment-1119</link>
			<description><![CDATA[Hi Dan,
Unfortunately, no, I don't. That market is **much** lower volume than the indoor market, since indoor can essentially use mass-produced screens and equipment whereas everything for outdoor is specialized. My gut feeling is that the cost of outdoor equipment is falling about in line with the cost of indoor equipment, but just starting from a much higher number.
Perhaps I'll look into this a bit more for an upcoming article]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Fri, 12 Feb 2010 08:02:35 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/742-the-2009-digital-signage-pricing-study-costs-have-fallen-23#comment-1119</guid>
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			<title>Dan says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/742-the-2009-digital-signage-pricing-study-costs-have-fallen-23#comment-1118</link>
			<description><![CDATA[Great information...thanks for pulling this together. Do you have any equivalent information for an outdoor network (i.e., one where the screens would have to be enclosed in a weather and tamper-proof enclosure)?
Thanks for any help that you can give!]]></description>
			<dc:creator>Dan</dc:creator>
			<pubDate>Fri, 12 Feb 2010 01:00:09 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/742-the-2009-digital-signage-pricing-study-costs-have-fallen-23#comment-1118</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/742-the-2009-digital-signage-pricing-study-costs-have-fallen-23#comment-1117</link>
			<description><![CDATA[Hi Andy,
Thanks for the kind words. Let me know if there's anything specific that you'd like help with (or advice about).
Best,
Bill]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Wed, 20 Jan 2010 15:38:55 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/742-the-2009-digital-signage-pricing-study-costs-have-fallen-23#comment-1117</guid>
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			<title>Andy Metcalf says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/742-the-2009-digital-signage-pricing-study-costs-have-fallen-23#comment-1116</link>
			<description><![CDATA[Thanks Bill. I am just coming into this business as a managing partner, so your articles are awesome and a great resource for the novice. I look forward to seeing more of your articles. They have been invaluable in getting me up to speed on some of the basics in the business. Keep up the great work!]]></description>
			<dc:creator>Andy Metcalf</dc:creator>
			<pubDate>Wed, 20 Jan 2010 05:02:52 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/742-the-2009-digital-signage-pricing-study-costs-have-fallen-23#comment-1116</guid>
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			<title>Bill  Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/742-the-2009-digital-signage-pricing-study-costs-have-fallen-23#comment-1115</link>
			<description><![CDATA[Hi Bob,
Thanks for the kind words. Your feedback, as always, is greatly appreciated.]]></description>
			<dc:creator>Bill  Gerba</dc:creator>
			<pubDate>Mon, 09 Nov 2009 16:28:58 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/742-the-2009-digital-signage-pricing-study-costs-have-fallen-23#comment-1115</guid>
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			<title>Robert Grawet says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/742-the-2009-digital-signage-pricing-study-costs-have-fallen-23#comment-1114</link>
			<description><![CDATA[I just wanted to say thank you Bill for this excellent article.
You are a true leader in this industry, and I appreciate all your efforts to help this business grow.
Best Wishes for continued success!
Robert Grawet]]></description>
			<dc:creator>Robert Grawet</dc:creator>
			<pubDate>Mon, 09 Nov 2009 16:24:52 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/742-the-2009-digital-signage-pricing-study-costs-have-fallen-23#comment-1114</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/742-the-2009-digital-signage-pricing-study-costs-have-fallen-23#comment-1113</link>
			<description><![CDATA[Apes (I'm guessing that's not your real name):
Boy, I wish I had a nickel for every time somebody asked me that question. I've written about it extensively in past blog articles, so a search of this site should turn up some links for you. Bottom line: there are two primary schools of thought, CPM-based rates, and screen-based rates. CPM-based are more appealing to big advertisers used to dealing with those kinds of numbers, while per-screen rates are easier to sell to smaller clients who have no idea what a typical CPM looks like. I've seen CPMs everywhere from a few dollars to upwards of $60 or $70, entirely depending on the audience.
That's why I **MUCH** prefer per-screen rates. It's easier to explain, and easier for you (the network owner/operator) to figure out how much to charge. Per-screen rates used to be as high as $135-150/screen/month, but I suspect that has fallen over the past few years as more screens and unfilled inventory have been added.
Saaze: The "total" number above is what you'd pay one-time, out-of-pocket, if you were going to put together a 100 screen network today and pay for 100% of it up-front. The numbers are average composite figures based on networks of all sizes. The install figure we cite might seem high, but it contains components like on-site surveys and cabling that you may not have to worry about. The software/tech support number isn't \\divided\\ over three years, it's the equivalent of saying "software, plus technical support for a period of three years." Again, you might pay some of these items on a monthly, annual or per-incident basis, but for the purposes of the composite figure above, it's like saying you paid for everything you will need for the next 3 years, all up-front.
Make sense?]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Sun, 01 Nov 2009 19:18:00 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/742-the-2009-digital-signage-pricing-study-costs-have-fallen-23#comment-1113</guid>
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			<title>Mariam Ispahani says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/742-the-2009-digital-signage-pricing-study-costs-have-fallen-23#comment-1112</link>
			<description><![CDATA[Not sure why software and software management are so high and for 1 install divided by 3 years? Why is installation $740 for 1 install? We pay about $175 and it is a One Time cost, not something estimated over 3 years. Media players are also at least $200 cheaper for us. Not clear re the whole 3 year estimation thing... are we supposed to divide that by 3 or are you assuming the screen and player will last 3 years without replacement?
thanks,
-m-]]></description>
			<dc:creator>Mariam Ispahani</dc:creator>
			<pubDate>Sun, 01 Nov 2009 16:39:41 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/742-the-2009-digital-signage-pricing-study-costs-have-fallen-23#comment-1112</guid>
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			<title>Go Apes says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/742-the-2009-digital-signage-pricing-study-costs-have-fallen-23#comment-1111</link>
			<description><![CDATA[I always enjoy reading your articals. I'm a small digital signage company with 25 bars we provide digital signage for. I'm curious if you have any guidelines on advertising rates. Any feedback you can give would be greatly appreciated. Keep up the great work.
Main Monkey]]></description>
			<dc:creator>Go Apes</dc:creator>
			<pubDate>Wed, 28 Oct 2009 17:44:44 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/742-the-2009-digital-signage-pricing-study-costs-have-fallen-23#comment-1111</guid>
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