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		<title>Digital Signage Services Mainly Handled In-House: Survey</title>
		<description>Discuss Digital Signage Services Mainly Handled In-House: Survey</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/739-digital-signage-services-mainly-handled-in-house-survey</link>
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			<title>Morgan Williams says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/739-digital-signage-services-mainly-handled-in-house-survey#comment-1108</link>
			<description><![CDATA[Bill,
Thanks for such a coherent explanation to these frustrating situations.]]></description>
			<dc:creator>Morgan Williams</dc:creator>
			<pubDate>Thu, 17 Dec 2009 14:24:43 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/739-digital-signage-services-mainly-handled-in-house-survey#comment-1108</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/739-digital-signage-services-mainly-handled-in-house-survey#comment-1107</link>
			<description><![CDATA[Hi Myrel,
Thanks for the kind words. I definitely agree, the services above should be considered "required" not "optional." Once people get into that mindset, I think we'll start to see digital signage really being used to its fullest potential.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 05 Nov 2009 15:16:49 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/739-digital-signage-services-mainly-handled-in-house-survey#comment-1107</guid>
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			<title>Myrel says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/739-digital-signage-services-mainly-handled-in-house-survey#comment-1106</link>
			<description><![CDATA[Hi Bill,
You're insight is indeed very helpful. In fact these are the things that companies engaging themselves into setting up their own DS system must consider. DS operation is like having your own TV network that needs to settle most of the things you have mentioned above.
We need more of this insights! Cheers!]]></description>
			<dc:creator>Myrel</dc:creator>
			<pubDate>Mon, 02 Nov 2009 14:40:49 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/739-digital-signage-services-mainly-handled-in-house-survey#comment-1106</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/739-digital-signage-services-mainly-handled-in-house-survey#comment-1105</link>
			<description><![CDATA[Pat, I think your one sentence summarizes it best:
\\They recognize the need for specific expertise and experience for their DS programs.\\
I would argue that the biggest issue isn't the client's lack of knowledge, it's their willingness to recognize and accept that deficiency, and then do something about it.
Thanks as always for the insight!]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Fri, 02 Oct 2009 13:31:04 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/739-digital-signage-services-mainly-handled-in-house-survey#comment-1105</guid>
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			<title>Pat Hellberg says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/739-digital-signage-services-mainly-handled-in-house-survey#comment-1104</link>
			<description><![CDATA[Bill Excellent article, as per usual. It's no surprise that the respondents said that they handle most digital signage services in house. I would be surprised, however, if digital signage is a primary focus of those in-house staff members. More often than not, it's an add-on. (Hey, IT, you already control the pipeline into our store locations. Add this digital signage thing to your list. Or, hey, marketing. We know you don't have any spare time or expertise to create content so could you get the ad agency to provide those broadcast commercials so we don't have blank screens?) To be successful, a digital signage network requires focus and expertise. Obviously, I have a vested interest in saying this since I am a consultant (who started and ran Nike's DS network for years) but I'll say it cause it's true: You don't know what you don't know. I am working with clients, big and small, some with established networks, some about to launch. They share one thing in common. They recognize the need for specific expertise and experience for their DS programs. Digital signage has not matured to the point where there is widespread recognition that it is a unique communications tool that requires specific focus and effort (like advertising, marketing, retail merchandising, etc.) In the meantime, to those who have had DS "added-on" to their plate, I'll say it again: you don't know what you don't know.]]></description>
			<dc:creator>Pat Hellberg</dc:creator>
			<pubDate>Thu, 01 Oct 2009 18:26:52 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/739-digital-signage-services-mainly-handled-in-house-survey#comment-1104</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/739-digital-signage-services-mainly-handled-in-house-survey#comment-1103</link>
			<description><![CDATA[Hi Bruce,
Thanks very much for the analysis. I agree, it's no longer sufficient to merely peddle tech components. Commercial parts prices have dropped, consumer-grade stuff continues to improve in quality, and overall the marketplace is better-educated than ever.
The good news is that (theoretically) this ought to drive out value-less resellers and produce more business for those VARs who can genuinely help customers with a combination of products and know-how.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 01 Oct 2009 14:27:45 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/739-digital-signage-services-mainly-handled-in-house-survey#comment-1103</guid>
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			<title>bruce says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/739-digital-signage-services-mainly-handled-in-house-survey#comment-1102</link>
			<description><![CDATA[Bill,
One of the things I got out of the survey results, and thank you very much for taking the time to provide your insight, assuming the no project experience respondents are shopping for digital signage, they do not expect to pay a lot of money. How can you blame them though? A simple Google search reveals several tier 1 mfr 40 LCDs are available for less then $1,000 and a full fledged Win XP PC (albeit a netbook) is south of $300. I've stated this in previous comments here and there, but it presents digital signage technology consultants like myself with both a challenge and new business. The challenge is educating the no project respondents about the old adage, oeyou can pay me now or you can pay me later and why you should buy commercial grade equipment and not consumer. However there are more and more "good enough technolgy" solutions becoming available everyday it seems lately. The opportunity is that demand continues to rise -prices continue to fall, flat panels and PC technology are pervasive in the home, and tech is easier and more reliable to use. More and more small to medium sized businesses want in and are also thinking about how to use digital signage and as a result are in need of guidance.
As far as the software model and managed services pricing part of the survey goes, I think the average costs you hit upon are as good a benchmark as any. I feel there is still way too much grey area and not enough good communications out there that delineates someoneTMs SAAS solution compared to someone elseTMs ASP solution compared to someone else self-hosting the solution themselves. Even simple media player software is offered in many different ways making it difficult to get consistent across the board results. That being said, based on my experience, I think many of the no project experience respondents expect to pay one price for both the media player hardware and software.
Lastly, I think youTMve done a good job defining and identifying the many services involved with developing deploying and maintaining a digital signage network, but I agree with you that the results are probably skewed based on what each person felt the listed service meant to them. I find it hard to believe that there are so many one-stop shops for digital signage out there offering everything from Network Management to Content Production to Strategy Consulting and Project Management. I am of the belief that the consultants, AV/IT integrators and creative agencies must unite to provide this kind of one-stop shop. In the future perhaps there will be super digital signage agencies that can provide the entire range of services, but today not many companies are able to or do not do a good enough job offering all of these services in house...]]></description>
			<dc:creator>bruce</dc:creator>
			<pubDate>Wed, 30 Sep 2009 20:10:59 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/739-digital-signage-services-mainly-handled-in-house-survey#comment-1102</guid>
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