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		<title>Tracking the Lingo: How Digital Signage Terminology is Evolving</title>
		<description>Discuss Tracking the Lingo: How Digital Signage Terminology is Evolving</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/735-tracking-the-lingo-how-digital-signage-terminology-is-evolving</link>
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			<title>Joanne Ladio says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/735-tracking-the-lingo-how-digital-signage-terminology-is-evolving#comment-1081</link>
			<description><![CDATA[I've been at this long enough to be grateful for the term "digital signage". In the 90's, it was extremely hard to get anyone to understand what you were talking about. I actually wrote an article called "I want one of those systems that have the monitors all over the place" which is exactly how it was expressed to me more than once. I called them messaging networks or communications networks but there were as many names as there were systems and companies, although it was a very limited market. The first time I heard the phrase "digital signage", I knew things would take off since users would be able to put a label on what they wanted! Now you can say "corporate signage" and "retail signage" and it's even clearer.]]></description>
			<dc:creator>Joanne Ladio</dc:creator>
			<pubDate>Mon, 05 Oct 2009 22:15:02 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/735-tracking-the-lingo-how-digital-signage-terminology-is-evolving#comment-1081</guid>
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			<title>Jayne says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/735-tracking-the-lingo-how-digital-signage-terminology-is-evolving#comment-1080</link>
			<description><![CDATA[Hi Bill,
Just wanted to let you know that the first in Stephen's series of white papers (mentioned above) is now up on the blog and on the locamoda website for free download:
http://bit.ly/S0BAl
We'll be releasing the final 3 parts as exclusive co-releases with DailyDOOH on Sept.21, 28, and Oct.5.
Thanks again for yet another very thoughtful and insightful post-- as always!]]></description>
			<dc:creator>Jayne</dc:creator>
			<pubDate>Sun, 13 Sep 2009 17:35:28 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/735-tracking-the-lingo-how-digital-signage-terminology-is-evolving#comment-1080</guid>
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			<title>Manolo Almagro says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/735-tracking-the-lingo-how-digital-signage-terminology-is-evolving#comment-1079</link>
			<description><![CDATA[this post reminded me of that urban myth about eskimos having 100 words for snow...
I get "pitched" to at least 3x a week, and I like to play a quiet mental bingo in my head about the terms that the salesperson uses. In support of your post, you can definitely tell how, big or small, or how established or start up a company is by the term they use to explain how their product fits into industry.
in the end, resistance is futile, people are always going to use terms that make us cringe. We can only dream that a someday a term relating to digital signage ends up in the Merriam-Webster dictionary, did you know it only took the term Google (verb) 5 years to be adopted by MW as a actual legit word? - don't believe me?
Go google it!]]></description>
			<dc:creator>Manolo Almagro</dc:creator>
			<pubDate>Fri, 11 Sep 2009 02:17:49 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/735-tracking-the-lingo-how-digital-signage-terminology-is-evolving#comment-1079</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/735-tracking-the-lingo-how-digital-signage-terminology-is-evolving#comment-1078</link>
			<description><![CDATA[Hugh: Interesting. That's a term I don't see often. How do you find your clients and prospective clients understand it when you're talking about it? Do they ever propose alternate terminology?
Stephen: I understand your plight. Since we originally started out as an interactive kiosk company, I have a very solid idea of what does and doesn't qualify as interactive. Admittedly, the distinction is more fuzzy when you make your way into the digital signage space. So I'm definitely looking forward to your take when you publish your white papers.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Fri, 11 Sep 2009 01:34:23 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/735-tracking-the-lingo-how-digital-signage-terminology-is-evolving#comment-1078</guid>
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			<title>Stephen Randall says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/735-tracking-the-lingo-how-digital-signage-terminology-is-evolving#comment-1077</link>
			<description><![CDATA[Another excellent and insightful post!
I'm afraid I'm about to add to the debate regarding the DOOH lexicon with the first of a series of White Papers covering mobile and social technologies in DOOH.
Mobile and social interactive media is starting to appear on DOOH screens but before the gold rush of anything with the words mobile, social or interactive gets into full swing, brands, advertisers, DOOH network operators and event planners need to understand the many differences between systems that claim to support these new media buzz words.
By way of an example, a pet peeve of mine is the annoying habit that some DOOH vendors have of calling their networks "interactive" when what they mean is they are "dynamic". The interaction of programming media does not make a network interactive! Neither, in my humble opinion, can a call to action for text messaging be called an interactive DOOH application - the interactivity happens on the phone, but not on the DOOH network.
I'll Tweet when the White Papers will be available. Twitter: stephenrandall]]></description>
			<dc:creator>Stephen Randall</dc:creator>
			<pubDate>Fri, 11 Sep 2009 00:48:50 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/735-tracking-the-lingo-how-digital-signage-terminology-is-evolving#comment-1077</guid>
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			<title>Hugh Hanes says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/735-tracking-the-lingo-how-digital-signage-terminology-is-evolving#comment-1076</link>
			<description><![CDATA[I just call it "Display Signage".]]></description>
			<dc:creator>Hugh Hanes</dc:creator>
			<pubDate>Fri, 11 Sep 2009 00:20:55 +0000</pubDate>
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