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		<title>Survey: How Much Should Digital Signage Cost?</title>
		<description>Discuss Survey: How Much Should Digital Signage Cost?</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/729-survey-how-much-should-digital-signage-cost</link>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/729-survey-how-much-should-digital-signage-cost#comment-1036</link>
			<description><![CDATA[Hi Liliana,
The percentage varies a lot from deal to deal, but it is generally lower when the venue assumes zero risk -- and that sounds like the case in your situation if they don't want to contribute ANY money to the project. I think asking the audience about what their expected contribution is in a future survey is a great idea, though.
Hi Beppe,
Be careful what you wish for! Skipping the pilot phase is a great way to go out of business very quickly, since bugs and problems during an inexpensive pilot are a lot cheaper to fix than during a large, complex rollout.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 13 Aug 2009 16:37:27 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/729-survey-how-much-should-digital-signage-cost#comment-1036</guid>
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			<title>Beppe Andrian says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/729-survey-how-much-should-digital-signage-cost#comment-1035</link>
			<description><![CDATA[I'm fully agree with Liliana's comment. These rich people built fantastic commercial space but they don't take care about the traffic store they generates and the possibile revenue. It's creazy they don't look at this part during the designing part of the Mall or Ipermarkets. Another not visibile but always present cost is the Pilot.. if possibile we tray always to convince customer to bypass pilot phase but sometimes that's not possibile and Pilot cost and timing could be a real dramas for some companies (also very big companies..)
Compliments for the survey idea I think the result could be very very interesting for the DS community.
Thanks!
Beppe]]></description>
			<dc:creator>Beppe Andrian</dc:creator>
			<pubDate>Wed, 12 Aug 2009 18:14:51 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/729-survey-how-much-should-digital-signage-cost#comment-1035</guid>
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			<title>Liliana Ferrari says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/729-survey-how-much-should-digital-signage-cost#comment-1034</link>
			<description><![CDATA[Some customers (mostly malls) want digital signage but do not want to invest or commercialize. They ask us to pay for the investment and sell the commercial spots in our screens and pay the mall a proportion of our sales. Do you have an idea of what is a regular proportion that we should pay the malls? Maybe we could also check what the rest of the DS Market has to say about this type of costs.
thanks]]></description>
			<dc:creator>Liliana Ferrari</dc:creator>
			<pubDate>Wed, 12 Aug 2009 17:55:18 +0000</pubDate>
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