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		<title>If Microsoft Made 'Office for Advertising', Would Anyone Use It?</title>
		<description>Discuss If Microsoft Made 'Office for Advertising', Would Anyone Use It?</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/724-if-microsoft-made-office-for-advertising-would-anyone-use-it</link>
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			<title>Graham Gallagher says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/724-if-microsoft-made-office-for-advertising-would-anyone-use-it#comment-1000</link>
			<description><![CDATA[It was my understanding too, Microsoft dropped Atlas - is this right or wrong?]]></description>
			<dc:creator>Graham Gallagher</dc:creator>
			<pubDate>Tue, 28 Jul 2009 16:31:59 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/724-if-microsoft-made-office-for-advertising-would-anyone-use-it#comment-1000</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/724-if-microsoft-made-office-for-advertising-would-anyone-use-it#comment-999</link>
			<description><![CDATA[John: Seems like it's both a strength and a weakness. One of the reasons for the vast number of formats is that so many have been tailored to a specific vertical or business market. It's not outside of the realm of possibility that somebody like Microsoft could come up with a default profile and extensions to meet the needs of all these different businesses, but that's a tall order.
Bill: That's certainly possible, I haven't been following it. But when I interviewed Razorfish's Patrick Moorhead a few months ago (Razorfish is a division or subsidiary of Microsoft), he actually named Atlas as an important part of the future of the ad planning world, which is why I kept it on my list. Who knows -- maybe the old Atlas code will go into the underpinnings of this new "Office for Advertising"]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Sun, 28 Jun 2009 19:16:13 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/724-if-microsoft-made-office-for-advertising-would-anyone-use-it#comment-999</guid>
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			<title>Bill DuLaney says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/724-if-microsoft-made-office-for-advertising-would-anyone-use-it#comment-998</link>
			<description><![CDATA[Its my understanding that Microsoft dropped Atlas inititave and platform completely.]]></description>
			<dc:creator>Bill DuLaney</dc:creator>
			<pubDate>Sun, 28 Jun 2009 00:33:20 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/724-if-microsoft-made-office-for-advertising-would-anyone-use-it#comment-998</guid>
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			<title>John Morgan says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/724-if-microsoft-made-office-for-advertising-would-anyone-use-it#comment-997</link>
			<description><![CDATA[I've worked on the agency side as well as in the agency software development business. There are so many different niche data and software platforms in the industry, and they are somewhat reluctant to work together. Microsoft's advantage, as I see it, is that they can start from scratch and work on an end-to-end system without constraints. And with the input of a media planning agency, as well as the resources to hire away development talent from competitors, they just might be able to accomplish what the industry has been wanting for many years.]]></description>
			<dc:creator>John Morgan</dc:creator>
			<pubDate>Wed, 24 Jun 2009 15:36:10 +0000</pubDate>
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