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		<title>Got a Question for the Head Honchos at Disney, J&J or Walmart?</title>
		<description>Discuss Got a Question for the Head Honchos at Disney, J&J or Walmart?</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/721-got-a-question-for-the-head-honchos-at-disney-j-j-or-walmart</link>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/721-got-a-question-for-the-head-honchos-at-disney-j-j-or-walmart#comment-985</link>
			<description><![CDATA[Thanks for posting that info, SM.
As you might imagine the Board is aggressively working to ensure POPAI's position as the premier global organization for marketing at-retail, and is very excited about POPAI's ability to lead future generations of in-store marketers. I'm sure we'll have more coverage as the new CEO saga unfolds.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Fri, 05 Jun 2009 15:11:59 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/721-got-a-question-for-the-head-honchos-at-disney-j-j-or-walmart#comment-985</guid>
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			<title>SM says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/721-got-a-question-for-the-head-honchos-at-disney-j-j-or-walmart#comment-986</link>
			<description><![CDATA[Just in from POPAI - something to comment about:
Memorandum
To: All POPAI Members
From: John Anderson, POPAI Chairman of the Board, BPOil/Bovis Lend Lease
Re: POPAI President and CEO Dick Blatt resignation
June 3, 2009
Please be advised that POPAI President and CEO Dick Blatt has announced that he will resign those posts at Point of Purchase Advertising International (POPAI) effective immediately. The announcement was made yesterday during POPAI's Board of Directors meeting.
Since Dick joined POPAI nearly two decades ago, we've seen Marketing at Retail grow from below the line media to an important strategic campaign element. Today, POPAI's board and membership is comprised of the world's most powerful retailers, agencies, brands and producers. POPAI currently has more than 20 chapters globally with 17,000 individual member contacts. The entire industry and organization recognizes his dedication over the past 17 years. We wish him much success in his future endeavors.
POPAI continues to grow with strong leadership in North America and globally, as we progress forward studying shopper engagement, shopper insights, protecting our member's interests on the legislative front and fortifying the business of Marketing at Retail for all of our membership segments. POPAI's global reach and resources will continue to help drive a new level of success within the Marketing at Retail environment.
Among our many initiatives, this summer, POPAI is launching retail level research across multiple trade channels- including supermarkets, drug stores, mass merchandisers and convenience stores- to determine what in-store solutions, Marketing at Retail materials and shelf layouts work best and, most importantly, why and how they turn shoppers into buyers. Study participants include 7-Eleven, Inc., Ahold, Frito-Lay North America, Pepsi-Cola North America Beverages, Walgreens and a Major Mass Retailer.
POPAI will continue to provide the services and programming that you have come to expect.
If you have any questions, please do not hesitate to contact Kevin Murphy, Vice President of Member Services at 703.373.8804]]></description>
			<dc:creator>SM</dc:creator>
			<pubDate>Wed, 03 Jun 2009 15:54:17 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/721-got-a-question-for-the-head-honchos-at-disney-j-j-or-walmart#comment-986</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/721-got-a-question-for-the-head-honchos-at-disney-j-j-or-walmart#comment-984</link>
			<description><![CDATA[Hi Stephanie,
Thanks, I'm pretty excited (though I will of course need to be careful to separate my blogger persona from those elements of the meeting that require confidentiality).
Most of the people on the board are brands and suppliers of retail merchandising equipment and POP displays, with a few retailers. So the whole group already understands how important in-store marketing is. If anything, they might ask about the perceived benefits of digital POP over static POP, which is unfortunately something that will require a LOT more research before I can make a cogent answer.
To your question, though, it's hard to say that one area of DOOH spending is "better" than another, because the goals of the program and the audience reached varies so much from a grocery store, for example, to Times Square. Both are valid examples of DOOH advertising space, but clearly somebody advertising in Times Square has very different goals and expectations than somebody advertising on your grocery store's digital signage network, right?]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Sun, 31 May 2009 16:33:51 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/721-got-a-question-for-the-head-honchos-at-disney-j-j-or-walmart#comment-984</guid>
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			<title>Stephanie Krieger says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/721-got-a-question-for-the-head-honchos-at-disney-j-j-or-walmart#comment-983</link>
			<description><![CDATA[Bill,
This is great news! Obviously they are asking you to be on the board for a good reason. I am assuming they are going to ask you where in the DOOH arena will their dollars be best invested. Traditionally they are looking for a large reach and an audience that is most captive. I am curious as to what you would tell them?]]></description>
			<dc:creator>Stephanie Krieger</dc:creator>
			<pubDate>Fri, 29 May 2009 20:14:38 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/721-got-a-question-for-the-head-honchos-at-disney-j-j-or-walmart#comment-983</guid>
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