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		<title>Forging Ahead With POPAI's Digital Signage Industry Standards</title>
		<description>Discuss Forging Ahead With POPAI's Digital Signage Industry Standards</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/720-forging-ahead-with-popai-s-digital-signage-industry-standards</link>
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			<title>Lean Education says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/720-forging-ahead-with-popai-s-digital-signage-industry-standards#comment-982</link>
			<description><![CDATA[Digital signage is a form of electronic display that shows information, advertising and other messages. Digital signs such as LCD, LED, plasma displays, or projected images can be found in public and private environments, such as retail stores and corporate buildings.]]></description>
			<dc:creator>Lean Education</dc:creator>
			<pubDate>Mon, 17 Jan 2011 09:27:58 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/720-forging-ahead-with-popai-s-digital-signage-industry-standards#comment-982</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/720-forging-ahead-with-popai-s-digital-signage-industry-standards#comment-981</link>
			<description><![CDATA[Jeremy: I appreciate your enthusiasm. You can contact Bill Zurynetz (bill@lostboysconsortium.com) for information about how to become involved in the digital signage standards group at POPAI.
Emerald: I've heard more than a few pitches from companies who claim to have solved this very problem, and so far most of them have disappeared quietly without ever gaining much traction. By far the most progress is being made by SeeSaw and Adcentricity here in North America, and BookingDOOH (via Neo Advertising) across Europe. I don't think the glue that connects these and other companies will be something that can be owned by a single corporation, since there's a lot of potential for misuse in that situation. Hence POPAI's role as a (hopefully) fair and impartial standard-backer.
Francois: I agree with your take. One of the really interesting things about working with a bunch of my competitors on this task is the amazingly different ways that we have all taken to get essentially the same job done. Scala, Coolsign and WireSpring, for example, have three completely different ways for attaching metadata to content files. Developing a system that meets all of our technical requirements without removing a ton of the flexibility that we've all worked to develop has been a challenge, as you might imagine.
Fabio: I believe you've already spoken with Bill Z and Jeff Porter offline. If you're still having trouble getting in touch with the right people, please send me an email.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Sun, 31 May 2009 16:45:24 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/720-forging-ahead-with-popai-s-digital-signage-industry-standards#comment-981</guid>
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			<title>Fabio Vignoli says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/720-forging-ahead-with-popai-s-digital-signage-industry-standards#comment-980</link>
			<description><![CDATA[I am the responsible for technology and IP for the 'Retail Solutions Venture' (a corporate Venture Of Philips Lighting). We would like to be involved in the creation/review of the POPAI standards specs for digital signage. As Philips is a big company, there might be other people already involved. If you know anybody we will align internally.]]></description>
			<dc:creator>Fabio Vignoli</dc:creator>
			<pubDate>Tue, 26 May 2009 20:09:33 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/720-forging-ahead-with-popai-s-digital-signage-industry-standards#comment-980</guid>
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			<title>Franois Reeves says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/720-forging-ahead-with-popai-s-digital-signage-industry-standards#comment-979</link>
			<description><![CDATA[Bill,
You are taking on a big task that if successful will greatly benefit the whole industry. We have talked about the need for interoperability and campaign management before. There seems to be a consensus among players for its necessity. So that's a key starting factor for success.
RS-232 has been abandoned by a lot of screen manufacturers so I wouldn't put too much efforts on that one.
I have looked at a lot of digital signage CMS and schedulers and was amazed by the one file at a time mentality that prevailed in their design. Sure there were batch capacities but programming, scheduling and remote updating involved a lot of manual operations based on single user administration.
I think standards are necessary but efforts also have to be deployed in making narrowcasting software more "progammable". My 2 cents.
It would be great to include someone from SeeSaw networks or the equivalent--- their input would be helpful in determining the advertising needs and specifications.
If I can help with the documentation and presentation, feel free to contact me.]]></description>
			<dc:creator>Franois Reeves</dc:creator>
			<pubDate>Fri, 22 May 2009 08:06:10 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/720-forging-ahead-with-popai-s-digital-signage-industry-standards#comment-979</guid>
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			<title>Emerald Marino says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/720-forging-ahead-with-popai-s-digital-signage-industry-standards#comment-978</link>
			<description><![CDATA[Bill, great post again, as I am getting more and more involved with this specific issue. The key here is content harmonization, transformation, and distributon across multiple platforms, and having the capability to unify the fragmented landscape of digital destinations so that advertisers can maximize their efficiency when planning a campaign. I actally know of a company that is developing this solution today, but they haven't launched yet and I have signed an NDA agreement with them. I'll tell you right now, this company has a significant piece to this whole puzzle, and they are poised to facilitate opportunity and growth in this industry in a big way. Their technology is absolutely mindblowing and I'm sure you will hear about them soon. I think they will be soft launching their network and advertising portal sometime this summer. I'll keep you posted if I hear anything else. Should be interesting. Thanks for continuing to explore what is arguably the most important discusson regardng digital destination distribution.]]></description>
			<dc:creator>Emerald Marino</dc:creator>
			<pubDate>Thu, 21 May 2009 22:13:03 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/720-forging-ahead-with-popai-s-digital-signage-industry-standards#comment-978</guid>
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			<title>Jeremy Gavin says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/720-forging-ahead-with-popai-s-digital-signage-industry-standards#comment-977</link>
			<description><![CDATA[Screenfeed would love to see standards regarding content and playlists. I would love to be involved with the standards effort. Please let me know how we can get involved.]]></description>
			<dc:creator>Jeremy Gavin</dc:creator>
			<pubDate>Thu, 21 May 2009 20:05:35 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/720-forging-ahead-with-popai-s-digital-signage-industry-standards#comment-977</guid>
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