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		<title>Digital Signage Screen Placement: Modeling Consumer Behavior</title>
		<description>Discuss Digital Signage Screen Placement: Modeling Consumer Behavior</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/715-digital-signage-screen-placement-modeling-consumer-behavior</link>
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			<title>Ediz Burla says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/715-digital-signage-screen-placement-modeling-consumer-behavior#comment-947</link>
			<description><![CDATA[Hi Bill, I hope life is treating you well. No doubt screen placement plays an important rolel to enhance effectiveness. I agree that shoppers tend to move slower even to stand and consider at some points. Figuring out such areas is the key point of a successfull implementation. Most retailers expect the screens equally distributed, in most cases I found it unreasonable. I've experiences mainly in Electronic retailer shops such as Teknosa (largest retailer in Turkey-over 200 shops,) Mediamarkt...etc. The entrance level of the store may not be a good hit. Depending on the shape of the store, screens which are placed in the middle of the store at the right angle seems more viewable. Shoppers tend to be aware of such screens frequently compare to to the side installations. In addition, depending on the size/shape of the store such placements give shoopers extra time to consider and to follow up the informative contents. Rgs. Ediz Burla]]></description>
			<dc:creator>Ediz Burla</dc:creator>
			<pubDate>Thu, 30 Apr 2009 21:40:57 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/715-digital-signage-screen-placement-modeling-consumer-behavior#comment-947</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/715-digital-signage-screen-placement-modeling-consumer-behavior#comment-946</link>
			<description><![CDATA[Hi Emerald,
I don't buy that argument 100%. A lot of networks, particularly smaller ones in the 10-99 range, are run by small companies that for better or worse aren't doing anything else -- they're focusing all of their efforts on that network. So they have nothing to be "fragmented" by, and what's more, they often do the content creation to actually build the spots that are going to play on their screens.
So while ad aggregation and combined distribution is certainly a useful goal, I don't think it's the reason behind so much of the mediocrity out there with regard to screen placement and content set up.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Wed, 29 Apr 2009 17:47:08 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/715-digital-signage-screen-placement-modeling-consumer-behavior#comment-946</guid>
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			<title>Emerald says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/715-digital-signage-screen-placement-modeling-consumer-behavior#comment-945</link>
			<description><![CDATA[This goes back to the notion of efficiency. Content is getting thrown all over the place inefficiently because networks are so fragmented. The right message at the right time in front of the right person means having a solution that targets audiences more efficiently across mutiple platforms. What the industry needs is a network unifier, an advanced technology aggregator, a company that ca take mutiple digital networks with unique distribution capabilities, and harmonize them like a symphony. This way, advertisers can distribute their content across multiple platforms without having to worry about changing their ads over a hundred times to fit network specifications. As soon as this problem is solved, advertisers will start pounding down the door because they will be able to plan and buy media more efficiently.]]></description>
			<dc:creator>Emerald</dc:creator>
			<pubDate>Tue, 28 Apr 2009 18:14:52 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/715-digital-signage-screen-placement-modeling-consumer-behavior#comment-945</guid>
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