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		<title>Digital Signage Screen Placement: Angle, Height and Text Size</title>
		<description>Discuss Digital Signage Screen Placement: Angle, Height and Text Size</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size</link>
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			<title>Bill says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size#comment-2492</link>
			<description><![CDATA[Hyperlocal ad networks are nothing new, but they require a lot of legwork to maintain profitable ad sales levels. I don't see small screens at the point of sale as being a benefit. Maybe if they were combined with some way of delivering time-sensitive promotions (mobile coupons or something like that), but those are often viewed as just another cost center by small businesses. We have research in other blog articles showing the effect of screen size on message recognition and retention -- bigger *is* better when it comes to digital signage.]]></description>
			<dc:creator>Bill</dc:creator>
			<pubDate>Thu, 26 May 2016 04:07:37 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size#comment-2492</guid>
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			<title>Diallo Dixon says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size#comment-2485</link>
			<description><![CDATA[Ok let me explain further. It is a combination of Point-of-sale advertising and reciprocal marketing e.g. A women's shoe store at the point of sale will have a 10 inch digital screen advertising a hair salon. That hair salon at their point of sale will have a screen advertising that women's shoe store. Both share the same type of customer (i.e. mainly women) and are advertising complementary products/services. Concept can be expanded to anywhere women normally spend their money (clothing boutiques/spas/florists/wedding stores/etc) and so on for other types of customers (men, kids, teens, etc) and industries (beauty, automotive, medical, etc). It is geared towards micro/small businesses with smaller budgets (hence the smaller screen size). What I dont know and am hoping you can tell me is if there is any big negative to advertising on a small 10 inch screen? Remember it will be right at the point of sale.]]></description>
			<dc:creator>Diallo Dixon</dc:creator>
			<pubDate>Wed, 25 May 2016 20:52:53 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size#comment-2485</guid>
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			<title>Bill says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size#comment-2484</link>
			<description><![CDATA[This really depends on what you're doing with that screen. Since the viewer is already making their purchase, you're not going to affect that trip's performance, so now you're talking about influencing out-of-venue behavior or hoping to modify the next trip's behavior -- both are extremely difficult, and definitely not the best use of an in-store digital signage application]]></description>
			<dc:creator>Bill</dc:creator>
			<pubDate>Wed, 25 May 2016 18:14:10 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size#comment-2484</guid>
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			<title>Diallo Dixon says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size#comment-2478</link>
			<description><![CDATA[Just came across this website today, great blog and interesting post here! I wanted to know, what about a 10 inch screen right by the cash register? How effective do you think this will be? I'm guessing that only those purchasing an item will see it but it will have 100% viewability of those buying an item.]]></description>
			<dc:creator>Diallo Dixon</dc:creator>
			<pubDate>Mon, 23 May 2016 15:38:07 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size#comment-2478</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size#comment-933</link>
			<description><![CDATA[Hi Boss,
All else equal, an average viewer with average 20/20 vision can theoretically see details as small as 1/16 of an inch at 20 feet. However, given distractions, poor viewing angles, etc., that's an impractical number. Instead, we recommend a minimum font size of one inch high to be sure it can be seen clearly from 25 feet away. There's more detail in our article on [[http://www.wirespring.com/dynamic_digital_signag e_and_interactive_kiosks_journal/articles/Making_g reat_digital_signage_content__Sorting_out_font_fac es__sizes_and_styles-383.html|Sorting out font faces, sizes and styles]]]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Tue, 07 Jun 2011 18:57:57 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size#comment-933</guid>
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			<title>Boss says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size#comment-932</link>
			<description><![CDATA[This is very interesting to read signs on screens. but if a sign is to be placed twenty feet from where people will be expected to read it. How large (in inches) should the smallest characters be on the sign and at what visual visual angle?]]></description>
			<dc:creator>Boss</dc:creator>
			<pubDate>Mon, 06 Jun 2011 23:35:39 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size#comment-932</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size#comment-931</link>
			<description><![CDATA[Hi Freddy,
I only just got around to writing that article last week. [[http://www.wirespring.com/dynamic_digital_signag e_and_interactive_kiosks_journal/articles/Digital_ Signage_Screen_Placement__Targeting_the_Attention_ Zone-754.html|It's called Digital Signage Screen Placement: Targeting the Attention Zone]]. Hope you find it helpful!
Best,
Bill]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 24 Dec 2009 20:07:08 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size#comment-931</guid>
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			<title>Freddy Murstad says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size#comment-930</link>
			<description><![CDATA[Hi Bill.
In your post you ended the post by saying:
Ok, so now you can whip out your planograms and a protractor and start figuring out where put your screens, right? Well, almost. You might want to wait a little while, because next time I'm going to talk about some in-store research that sheds a bit of light on where in a store you should place your messages for optimal impact. Whether you're planning a new deployment or a retrofit of some existing screens, we'll be looking at why viewing angles are only one part of the equation.
I am looking for this specific article. It may be that it has been posted later, but I rushed trough som eof them and couldn't find it.]]></description>
			<dc:creator>Freddy Murstad</dc:creator>
			<pubDate>Sat, 19 Dec 2009 16:23:10 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size#comment-930</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size#comment-929</link>
			<description><![CDATA[Lisa and DuWayne, I just wrote an article based on your question. It's called "[[http://www.wirespring.com/dynamic_digital_signa ge_and_interactive_kiosks_journal/articles/The_DOO H_Advertising_Paradox__Better_Spots_Are_Harder_to_ Sell-751.html|The DOOH Advertising Paradox: Better Spots Are Harder to Sell]]"
I hope you find it helpful.
Best,
Bill]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Tue, 17 Nov 2009 16:30:19 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size#comment-929</guid>
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			<title>DuWayne says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size#comment-928</link>
			<description><![CDATA[Hi Bill
I have the same question as Lisa.
What do you think would be the best use of digital signage within a small store such as a convenience store, supported by advertising? From an advertiser's point of view, is option 1 or 2 better in your view?
Option 1: A number of smaller (13"-15") screens at shelf-mount or endcap at just around eye level
Option 2: One or two 40" - 46" screens at the back of the wall hanging off the ceiling?
Thanks.]]></description>
			<dc:creator>DuWayne</dc:creator>
			<pubDate>Mon, 16 Nov 2009 18:00:44 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size#comment-928</guid>
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			<title>Lisa says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size#comment-927</link>
			<description><![CDATA[Hi Bill
Interesting article. What do you think would be the best use of digital signage within a small store such as a convenience store, supported by advertising? From an advertiser's point of view, is option 1 or 2 better in your view?
Option 1: A number of smaller (13"-15") screens at shelf-mount or endcap at just around eye level
Option 2: One or two 40" - 46" screens at the back of the wall hanging off the ceiling?
Thanks.]]></description>
			<dc:creator>Lisa</dc:creator>
			<pubDate>Fri, 13 Nov 2009 04:32:05 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size#comment-927</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size#comment-926</link>
			<description><![CDATA[Hmm, let's have a look...
Well, traffic certainly doesn't appear to be the problem :) And given how tight that space looks, I don't think it could be placed lower or off to the side.
Of course, just because you **can** put a screen there doesn't mean that you **should**. And just because somebody has followed (roughly) the guidelines above certainly doesn't mean that their screens will be looked at -- consider them more of a set of "minimum requirements" than anything else. In your example the screen:
1. blends into the fluorescent fixtures
2. is facing (at best) only 50% of the potential aisle traffic
3. isn't at all integrated into the store's layout
Further, power/outer aisle screens are notoriously difficult to make content for. These are glance media at their utmost - I'd guess you have no more than a split second to attract the eye. The screen's going to be tough to move, but I bet you could get better results with some optimized content of some sort (sounds easy to say, can be fiendishly hard to make, test, remake, retest, etc.).]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Fri, 03 Apr 2009 04:46:27 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size#comment-926</guid>
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			<title>Robin says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size#comment-925</link>
			<description><![CDATA[Bill - this is my local IGA store in Toronto.
What do you reckon? They seem to meet your criteria but I have to say I have never seen anyone take one look at that screen.
http://picasaweb.google.com/shopperwatch/DropBox?authkey=Gv1sRgCJ_zkYu-19i-kgE&pli=1&gsessionid=cT-orMcTOnMhto1YR5tWmw#5320142134875690034
Would love to hear what you think.]]></description>
			<dc:creator>Robin</dc:creator>
			<pubDate>Thu, 02 Apr 2009 17:12:35 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/712-digital-signage-screen-placement-angle-height-and-text-size#comment-925</guid>
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