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		<title>3 Reasons Why Mobile Marketing Will NOT Replace Digital Signage</title>
		<description>Discuss 3 Reasons Why Mobile Marketing Will NOT Replace Digital Signage</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/702-3-reasons-why-mobile-marketing-will-not-replace-digital-signage</link>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/702-3-reasons-why-mobile-marketing-will-not-replace-digital-signage#comment-890</link>
			<description><![CDATA[Hi Clinton,
I think the bottom line remains: if the venue wants complete control over the screen, mobile simply can't replace signage. When the venue owns the medium, they control the message. When the viewer owns the medium, they don't.
That's not to say there aren't plenty of opportunities for the two to work together. It's more that one simply cannot replace the other.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Fri, 21 Sep 2012 13:38:45 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/702-3-reasons-why-mobile-marketing-will-not-replace-digital-signage#comment-890</guid>
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			<title>Clinton Gallagher @virtualCableTV says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/702-3-reasons-why-mobile-marketing-will-not-replace-digital-signage#comment-889</link>
			<description><![CDATA[Here we are more than three years later and mobile mania is well underway but has yet to "replace" digital signage.
Digital signage has been to a certain extent "displaced" on certain types of premises such as bars and restaurant where connected TV is more appropriate.
Furthermore, we've seen a "second screen" emerge enabling the mobile phones and tablets interact with the connected TV sets. In due time connected TV in our homes and within our commercial establishments will continue to serve as the preferred paradigm.
This is of course as I have forecast since 2009 when the article above was written back in the day when I was scoffed at by "real" digital signage providers.]]></description>
			<dc:creator>Clinton Gallagher @virtualCableTV</dc:creator>
			<pubDate>Fri, 21 Sep 2012 00:36:07 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/702-3-reasons-why-mobile-marketing-will-not-replace-digital-signage#comment-889</guid>
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			<title>Mobile Monopoly Review says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/702-3-reasons-why-mobile-marketing-will-not-replace-digital-signage#comment-888</link>
			<description><![CDATA[Another thing about mobile marketing's cons is that the audience that can be reached via apps and smartphones is limited. Not everyone is using a smartphone - marketers should consider this factor too.]]></description>
			<dc:creator>Mobile Monopoly Review</dc:creator>
			<pubDate>Wed, 11 Aug 2010 21:22:24 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/702-3-reasons-why-mobile-marketing-will-not-replace-digital-signage#comment-888</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/702-3-reasons-why-mobile-marketing-will-not-replace-digital-signage#comment-887</link>
			<description><![CDATA[Hi Jay,
I had seen that Comscore report. Two things: first, while the lower-income segment is growing fastest, the higher-income segment is still the largest by a good margin. Second, my guess at why the lower-income area is seeing the most growth: younger people are buying them. Had they asked for **household** income I'd bet they would have skewed back up to the top. But for the Millenial just graduating from college and getting their first job (and probably still living at home), an iPhone isn't an affordable luxury, it's a necessity.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Wed, 18 Feb 2009 22:42:14 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/702-3-reasons-why-mobile-marketing-will-not-replace-digital-signage#comment-887</guid>
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			<title>David Weinfeld says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/702-3-reasons-why-mobile-marketing-will-not-replace-digital-signage#comment-886</link>
			<description><![CDATA[I struggle to accept how someone could even write..."mobile marketing will kill digital signage." It's not even a vaild argument. Given that each format offers a different communication and user engagement model, it's illogical to say that one's growth would lead to the other's downfall. Did the emergence of television destroy radio? No, because they are alternate content/advertising platforms which can be used apart, or in tandem, to shape a range of marketing messages.
Mobile marketing companies such as Locamoda, Bluefire Digital, MegaPhone, and Snaptell, utilize the mobile channel in tandem with
other media platforms to achieve the greatest level of user engagement and spread targeted advertising messages. In leveraging the new media triad of the Web, mobile, and digital out-of-home, marketers increase the effectiveness and measurability of their campaigns.]]></description>
			<dc:creator>David Weinfeld</dc:creator>
			<pubDate>Wed, 18 Feb 2009 21:22:17 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/702-3-reasons-why-mobile-marketing-will-not-replace-digital-signage#comment-886</guid>
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			<title>Jay Patel says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/702-3-reasons-why-mobile-marketing-will-not-replace-digital-signage#comment-885</link>
			<description><![CDATA[Bill,
Being in mobile trenches I DO AGREE that mobile is not going to kill (so violent) DS, TV, print or radio. In fact, mobile is pull media and need all of these channels in order to 'thrive'. Mobile needs these vehicles for exposure and will have a symbiotic relationship with other media for foreseeable future.
See http://www.mobilemarketer.com/cms/opinion/columns/2656.html
FYI, usage on iPhone http://maverix.typepad.com/brandingunbound/2008/10/comscore-releases-first-study-on-iphones-not-so-wealthy-demographics.html
I'm a human!]]></description>
			<dc:creator>Jay Patel</dc:creator>
			<pubDate>Wed, 18 Feb 2009 18:26:43 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/702-3-reasons-why-mobile-marketing-will-not-replace-digital-signage#comment-885</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/702-3-reasons-why-mobile-marketing-will-not-replace-digital-signage#comment-884</link>
			<description><![CDATA[I do think that digital signage operators recognize the value of using a mobile call to action (e.g. text "value" to #55555 for a coupon!") both as a way to increase engagement and measure audience participation.
As Ray notes above, it's becoming impossible to merely interact with one medium without being affected by another. Right now that plays against us when we can't coordinate everyone's efforts. In the future, though, it should improve things for both the marketer and the consumer since there will be less message competition and more cooperation (hopefully).]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Wed, 18 Feb 2009 15:24:48 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/702-3-reasons-why-mobile-marketing-will-not-replace-digital-signage#comment-884</guid>
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			<title>June Hagman says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/702-3-reasons-why-mobile-marketing-will-not-replace-digital-signage#comment-883</link>
			<description><![CDATA[I agree, Bill, that one doesn't kill the other. In fact, we're about to use mobile to enhance our digital signs. Our hotel signage will give the guest a number to text for a special offer, directions, enter sweepstakes, etc.
We'll even have a video commercial on how to use text messaging - something that print can't do very well. We'll demo how to use texting, because there are a lot of folks who don't text yet.
Mobile isn't going to kill our network, it's going to serve it!]]></description>
			<dc:creator>June Hagman</dc:creator>
			<pubDate>Wed, 18 Feb 2009 13:15:19 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/702-3-reasons-why-mobile-marketing-will-not-replace-digital-signage#comment-883</guid>
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			<title>Ray Lind says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/702-3-reasons-why-mobile-marketing-will-not-replace-digital-signage#comment-882</link>
			<description><![CDATA[This is an interesting subject, that has ramifications far beyond what I beleive is taking place in our present time. Consider, that all forms of digital technoloy, obviously, are effecting all of society simultaneously, at least to some degree. What those effects ultimately end up being is anyone's guess. I have to acknowledge that the content in all of these applications... mobile, t.v., radio, internet, DOOH, word of mouth, must by defintion, communicate! What is being communicated and how it is being communicated, video, audio, graphicaly, contectually and all of the "art" involved in this process gets "recognized" in different ways by various segments of socities at various times, mostly dependent on your age, economic station, social status, philosophy, political outlook, etc. at the time, you are being "communicated to". What are you interested in at any given moment is more the question? Digital signage, along with mobile communication, along with all forms of communication will always matter, one way or another. How to create... (here we go), more defining, engaging, interesting, captivating, sensational important and relevant content is what really counts.]]></description>
			<dc:creator>Ray Lind</dc:creator>
			<pubDate>Wed, 18 Feb 2009 07:03:28 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/702-3-reasons-why-mobile-marketing-will-not-replace-digital-signage#comment-882</guid>
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