<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom">
	<channel>
		<title>Beyond the Digital Signage RFP: Why You Need a Content Strategy</title>
		<description>Discuss Beyond the Digital Signage RFP: Why You Need a Content Strategy</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/701-beyond-the-digital-signage-rfp-why-you-need-a-content-strategy</link>
		<lastBuildDate>Fri, 03 Apr 2026 23:17:26 +0000</lastBuildDate>
		<generator>JComments</generator>
		<atom:link href="https://www.wirespring.com/component/jcomments/feed/com_content/701" rel="self" type="application/rss+xml" />
		<item>
			<title>business signs says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/701-beyond-the-digital-signage-rfp-why-you-need-a-content-strategy#comment-881</link>
			<description><![CDATA[You're so right. Many businesses are narrow-sighted, shooting straight for the final result. In my experience, once you're given the chance to explain that a good development plan will benefit them in the long run, they will usually slow down.]]></description>
			<dc:creator>business signs</dc:creator>
			<pubDate>Tue, 04 May 2010 17:20:58 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/701-beyond-the-digital-signage-rfp-why-you-need-a-content-strategy#comment-881</guid>
		</item>
		<item>
			<title>Morty Manno says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/701-beyond-the-digital-signage-rfp-why-you-need-a-content-strategy#comment-880</link>
			<description><![CDATA[I currently provide content for digital signage. I have a client and close friend who wants to place digital signage on his city buses and wants to give me the contract. Where do I get started? I have to overcome a quick learning curve.]]></description>
			<dc:creator>Morty Manno</dc:creator>
			<pubDate>Thu, 29 Apr 2010 19:59:29 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/701-beyond-the-digital-signage-rfp-why-you-need-a-content-strategy#comment-880</guid>
		</item>
		<item>
			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/701-beyond-the-digital-signage-rfp-why-you-need-a-content-strategy#comment-879</link>
			<description><![CDATA[Neil, Tom, and Michael:
Thanks for the feedback. Neal, per your comment, while the context of the venue is important, the number of installations really isn't. Except, of course, that you might be able to spend more money on a clip that's going to run across 100 screens than you could for 1. But even the amount of money spent on your clip is no guarantee that it's going to perform well. That's why an overall content strategy is SO important.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Mon, 02 Mar 2009 22:10:12 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/701-beyond-the-digital-signage-rfp-why-you-need-a-content-strategy#comment-879</guid>
		</item>
		<item>
			<title>Michael Torano says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/701-beyond-the-digital-signage-rfp-why-you-need-a-content-strategy#comment-878</link>
			<description><![CDATA[Fantastic information; interaction with the environment and the audience while creating clear objectives for the network are pillars in any network strategy. These fundamentals are the foundation for content, creative, installation, deployment, hardware/software, connectivity, audio/visual (I could go on and on).
you've touched some critical points here with relevant history and enviable experience. Many networks (particularly ad-driven networks) struggling to stay alive have yet to answer the simple question of "why am I here?", much less "what should I look like?"
Michael Torano
http://www.linkedin.com/in/michaeltorano]]></description>
			<dc:creator>Michael Torano</dc:creator>
			<pubDate>Fri, 20 Feb 2009 03:34:45 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/701-beyond-the-digital-signage-rfp-why-you-need-a-content-strategy#comment-878</guid>
		</item>
		<item>
			<title>Tom Kelly says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/701-beyond-the-digital-signage-rfp-why-you-need-a-content-strategy#comment-877</link>
			<description><![CDATA[Indeed a good idea, a strong message strategy addressing to refined target audience that to in captive environment can work wonders.
Tom,
wwwdotindovancedotcom]]></description>
			<dc:creator>Tom Kelly</dc:creator>
			<pubDate>Sat, 14 Feb 2009 12:35:54 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/701-beyond-the-digital-signage-rfp-why-you-need-a-content-strategy#comment-877</guid>
		</item>
		<item>
			<title>Neal Geiger says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/701-beyond-the-digital-signage-rfp-why-you-need-a-content-strategy#comment-876</link>
			<description><![CDATA[Thank you for the informative article on digital signage. I have only recently installed a low end system into one of our corporate stores and found very little strategy to guide my creative.
A Sport Clips environment is unique because of the captive audience we hold while a client gets a haircut. Eventually, I combined several sources into a simple strategy mixing sales, entertainment and education as simple sides pass across the screen.
So far this is working great but I am always seeking new information to get the most from the technology.
Neal Geiger
Creative Director
Sport Clips Marketing]]></description>
			<dc:creator>Neal Geiger</dc:creator>
			<pubDate>Thu, 12 Feb 2009 23:06:49 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/701-beyond-the-digital-signage-rfp-why-you-need-a-content-strategy#comment-876</guid>
		</item>
	</channel>
</rss>
