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		<title>Is Digital Signage Invading Your Privacy?</title>
		<description>Discuss Is Digital Signage Invading Your Privacy?</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/700-is-digital-signage-invading-your-privacy</link>
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			<title>Anonymous says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/700-is-digital-signage-invading-your-privacy#comment-875</link>
			<description><![CDATA[Bill, I disagree with your chart and your theory behind consumer squeamishness.
First, your chart only places face/iris identification below the X axis, without explaining why the other applications you list don't belong there as well.
In fact, the application in which the kiosk is activated by RFID in a consumer's loyalty card is actually a much greater invasion of privacy than iris/facial recognition.
The loyalty card not only identifies individual consumers, but links this identification with their shopping histories.
This application belongs below the X axis of your chart even if it has yet to gain as much media attention as facial recognition.
The other loyalty card application is less privacy invasive because it suggests tea and crumpet information is analyzed in aggregate, not at the individual level; so this may not belong in the valley.
Second, I think consumers' distaste for facial recognition in digital signage has very little to do with the existential paradox of human-like robots; that theory trivializes some very concrete privacy issues.
On one level, it's more simple than that: people instinctively don't like being watched or scrutinized without their consent and especially without their notice.
Digital signage with identification technologies represent a new front in mass surveillance; in this case the surveillance is used for marketing and not security, which makes the privacy encroachment more offensive because it is surveillance for profit and not for safety (and consumers are already bombarded with ads to begin with).
It's naive to think that digital signage will not evolve to routinely identify individuals, because it will be profitable to do so once the technology is less costly.
Similarly, it's against the trend of history to believe that the data digital signage firms collect on individual consumers will never be shared with other parties or used for purposes other than marketing; law enforcement is one good example: remember that any records kept by a digital signage firm are available via subpoena or court order.
Digital signage companies, trade associations, their partners and their affiliates must commit to consumer anonymity when using facial recognition cameras, and notify consumers of when such cameras are in use; RFID and mobile applications should operate strictly on an opt-in basis.
It is past time for the industry to establish concrete consumer privacy standards, both technical and policy-based.]]></description>
			<dc:creator>Anonymous</dc:creator>
			<pubDate>Sat, 07 Mar 2009 23:48:23 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/700-is-digital-signage-invading-your-privacy#comment-875</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/700-is-digital-signage-invading-your-privacy#comment-874</link>
			<description><![CDATA[Hi Wayne,
In fact there are plenty of platforms out there that will do just what you want - embed a shortcode or QR code into a piece of content that will let a mobile user opt-in to get more information.
I just [[http://www.wirespring.com/dynamic_digital_signag e_and_interactive_kiosks_journal/articles/3_Reason s_Why_Mobile_Marketing_Will_NOT_Replace_Digital_Si gnage-705.html#comments|posted an article]] somewhat related to that topic yesterday, too.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Wed, 18 Feb 2009 15:26:14 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/700-is-digital-signage-invading-your-privacy#comment-874</guid>
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			<title>Wayne Moore says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/700-is-digital-signage-invading-your-privacy#comment-873</link>
			<description><![CDATA[Bill,
I read all your blogs and find you are the most informed and knowledgable on the subject of Digital Signage that I have come across and I might ad, the best of the best. What I would like to know is way has this industry not considered the logic of interfacing OOH signage with mobile user's? By this I mean giving the mobile user the option of dialing a number related to the ariticle displayed to get details available from it's related web site content. These are metrics that can be recorded and reports compiled for the benefit of the advertiser. I would write the software to do it, but only if I had the financial backing to do it. I don't see it as being that complicated. I'm also sure that deployers would love to make it an option to their clients. I would apprciate some feed back on this.
Regards
Wayne Moore]]></description>
			<dc:creator>Wayne Moore</dc:creator>
			<pubDate>Wed, 18 Feb 2009 01:38:13 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/700-is-digital-signage-invading-your-privacy#comment-873</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/700-is-digital-signage-invading-your-privacy#comment-872</link>
			<description><![CDATA[Thanks, David. And extra thanks for taking the time to articulate your opinion with your own blog article. I wish more people would continue the conversation that way!
(It's at [[http://dsinsights.blogspot.com/2009/02/digital-s ignage-and-consumer-privacy.html|http://dsinsights .blogspot.com/2009/02/digital-signage-and-consumer -privacy.html]] for anybody who reads these comments).
Steve: yes, I feel the need to keep this topic fresh and top-of-mind, so that means one fearmongering post every few months or so. However, as the NYT, WSJ and other big mainstream media outlets have been carrying more articles on the subject lately, I could see the entire debate coming to a head REAL SOON NOW.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 12 Feb 2009 21:31:59 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/700-is-digital-signage-invading-your-privacy#comment-872</guid>
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			<title>Steve Russell says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/700-is-digital-signage-invading-your-privacy#comment-871</link>
			<description><![CDATA[Bill
How time flys. A year ago I recall one of your blogs observing the first signs of encroachment by video surveillance vendors into the digital signage space. As I recall the convergence of surveillance and signage was viewed as being in the distant future. Nevertheless readers debated the merits of measurement versus privacy. It appears the future has arrived.
Steve]]></description>
			<dc:creator>Steve Russell</dc:creator>
			<pubDate>Thu, 12 Feb 2009 19:39:13 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/700-is-digital-signage-invading-your-privacy#comment-871</guid>
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			<title>David Weinfedl says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/700-is-digital-signage-invading-your-privacy#comment-870</link>
			<description><![CDATA[GREAT POST! You nailed the chart. It really puts both sides of the argument into perspective.
As devices and applications like those pioneered by Trumedia and Quividi continue to proliferate, the argument about consumer privacy will only expand further. Your view toward the importance of maintaining an open dialogue with consumers is right on. It's the only way that marketers can ensure they are providing consumer value without infringing upon personal boundaries.]]></description>
			<dc:creator>David Weinfedl</dc:creator>
			<pubDate>Wed, 11 Feb 2009 16:55:58 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/700-is-digital-signage-invading-your-privacy#comment-870</guid>
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