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		<title>Measuring Out-of-Home Media and DOOH Without Nielsen PRISM</title>
		<description>Discuss Measuring Out-of-Home Media and DOOH Without Nielsen PRISM</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/697-measuring-out-of-home-media-and-dooh-without-nielsen-prism</link>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/697-measuring-out-of-home-media-and-dooh-without-nielsen-prism#comment-854</link>
			<description><![CDATA[Hi Christie,
I'm a little surprised to hear that, since one of the objectives of PRISM was to relate OOH media in the same way as TV, print, etc. In other words, while gaze tracking, etc. might generate "hard" numbers, they aren't necessarily what today's advertising firms are looking for when making their plans.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Tue, 03 Feb 2009 20:04:15 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/697-measuring-out-of-home-media-and-dooh-without-nielsen-prism#comment-854</guid>
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			<title>Christie Liu says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/697-measuring-out-of-home-media-and-dooh-without-nielsen-prism#comment-853</link>
			<description><![CDATA[I was just speaking with a shopper marketing veteran very recently. This particular contact's passing comment was that PRISM was a "soft" measurement and thus less favorable (and now defunct) given the ability of other approaches to directly correlate messaging efforts and results...]]></description>
			<dc:creator>Christie Liu</dc:creator>
			<pubDate>Thu, 29 Jan 2009 20:47:02 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/697-measuring-out-of-home-media-and-dooh-without-nielsen-prism#comment-853</guid>
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