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		<title>4 Places to Find Digital Signage Growth in a Down Economy</title>
		<description>Discuss 4 Places to Find Digital Signage Growth in a Down Economy</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/689-4-places-to-find-digital-signage-growth-in-a-down-economy</link>
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			<title>Clinton Gallagher says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/689-4-places-to-find-digital-signage-growth-in-a-down-economy#comment-791</link>
			<description><![CDATA[1.) 2009: The Year of Interactive TV
The control of the $87 billion spent every year in the TV markets no longer exclusively belongs to the licensed fascists and their oligopoly of over-the-air broadcast networks. Every TV manufacturer is beating the drum to manufacture TV sets that function interactively in support of the open and agnostic Internet Protocols.
2.) 2009: the "big names" of digital signage will be seen and recognized as phoney and no longer relevant as business owners and operators become increasingly educated about RSS and AtomPub coming to learn that the current providers that relegate the use of RSS and AtomPub to "news and weather feeds" have been selling crippleware.
3.) 2009: will begin "our time in the sun" as my partner and I deploy our RSS and AtomPub software services via METROmilwaukee.com proving our assertions regarding Items 1 and 2 above.]]></description>
			<dc:creator>Clinton Gallagher</dc:creator>
			<pubDate>Thu, 12 Feb 2009 22:36:09 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/689-4-places-to-find-digital-signage-growth-in-a-down-economy#comment-791</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/689-4-places-to-find-digital-signage-growth-in-a-down-economy#comment-790</link>
			<description><![CDATA[Hi Ediz,
That's certainly something worth noting. However, I think it's wrong to assume that every venue would benefit from additional channels, so site and network owners would certainly need to do their homework before deciding whether to go this route or not. And while up-front costs might be significantly reduced, that new channel will need new content - so keep those (ongoing!) costs in mind too :)]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Fri, 26 Dec 2008 16:43:56 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/689-4-places-to-find-digital-signage-growth-in-a-down-economy#comment-790</guid>
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			<title>Ediz Burla says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/689-4-places-to-find-digital-signage-growth-in-a-down-economy#comment-789</link>
			<description><![CDATA[Hi Bill,
I read the article and the comments. I'd like to point out the importance of new channels on existing properties (dual channel) in such an uncertain economic condition.
I believe companies/softwares that have dual channel technology, (1cpu-2 diff. channels) would have an opportunity to increase the existing channel no's/income without a need of additional hardware. Several Banks and Retailers may take advantage of other available/existing screens in branches and use new value adding applications at the POS that would result an increase on awareness of new campaigns and of course on sales.
I'd love to hear your point of views.
All the best,
Ediz Burla
TVeez Turkey]]></description>
			<dc:creator>Ediz Burla</dc:creator>
			<pubDate>Sun, 21 Dec 2008 22:40:18 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/689-4-places-to-find-digital-signage-growth-in-a-down-economy#comment-789</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/689-4-places-to-find-digital-signage-growth-in-a-down-economy#comment-788</link>
			<description><![CDATA[Hi Aaron,
We talked a little about getting retail networks funded with co-op dollars in [[http://www.wirespring.com/dynamic_digital_signag e_and_interactive_kiosks_journal/articles/Digital_ signage_networks__Advertising_supported_networks-3 11.html|this article]], though generally digital signs are used to merely supplement existing POP and merchandising programs.
While DS has a lot of potential to grow into, I think it's very premature to even think about getting rid of static POP and posters in favor of all digital signs. For one, digital signs are still somewhat complex to manage, not to mention expensive. For another, there are times when a poster or well-placed display is going to be faster and easier to put into production, and will generate the same (or even better) results than a screen would.
The real issue with using co-op money, though, is that it's already all allotted for other in-store programs. So to get your retailer to use some for digital signs, you first must convince them to either a) raise their co-op fees (which **ALL** of their vendors will complain about), or b) take some money they're already using for a program, and move it to the digital signage program. That's not exactly trivial either, but we have seen a number of retailers do it successfully.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Wed, 03 Dec 2008 16:16:17 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/689-4-places-to-find-digital-signage-growth-in-a-down-economy#comment-788</guid>
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			<title>Mark says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/689-4-places-to-find-digital-signage-growth-in-a-down-economy#comment-787</link>
			<description><![CDATA[Great post - altogether I'm bullish for digital signage in 2009. The economic shock therapy might be just enough to prompt venues advertisers into a new line of thinking.
Thanks]]></description>
			<dc:creator>Mark</dc:creator>
			<pubDate>Wed, 03 Dec 2008 15:57:55 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/689-4-places-to-find-digital-signage-growth-in-a-down-economy#comment-787</guid>
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			<title>Aaron Hargrove says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/689-4-places-to-find-digital-signage-growth-in-a-down-economy#comment-786</link>
			<description><![CDATA[BIll,
I would love to hear what your thoughts are on using the fact that buissinesses can use co-op money to help pay for digital signage or even to generate revenue by paying for it completely and not spending any more money on in store static media.
Thanks]]></description>
			<dc:creator>Aaron Hargrove</dc:creator>
			<pubDate>Tue, 02 Dec 2008 17:32:46 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/689-4-places-to-find-digital-signage-growth-in-a-down-economy#comment-786</guid>
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			<title>Gary Halpin says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/689-4-places-to-find-digital-signage-growth-in-a-down-economy#comment-785</link>
			<description><![CDATA[Yeah Bill, I'm leaning heavily towards the slow or no growth category as I fear it could get much worse, despite most people not having a clue. However, with that said, when money is infused into certain sectors, those areas could (or should) experience some growth. I guess I'm more of a macro-guy when it comes to forecasting.]]></description>
			<dc:creator>Gary Halpin</dc:creator>
			<pubDate>Tue, 02 Dec 2008 13:53:20 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/689-4-places-to-find-digital-signage-growth-in-a-down-economy#comment-785</guid>
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			<title>Anonymous says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/689-4-places-to-find-digital-signage-growth-in-a-down-economy#comment-784</link>
			<description><![CDATA[Hello Bill]]></description>
			<dc:creator>Anonymous</dc:creator>
			<pubDate>Mon, 01 Dec 2008 12:07:48 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/689-4-places-to-find-digital-signage-growth-in-a-down-economy#comment-784</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/689-4-places-to-find-digital-signage-growth-in-a-down-economy#comment-783</link>
			<description><![CDATA[Franois: I also think we'll see some hardware price decreases this year, but I don't think that in itself will be sufficient to drive a lot of new deals (I mean, unless they dropped 80 or 90%, but I don't think that's terribly likely :) It'd be nice if media buyers suddenly realized the benefits of [[http://www.wirespring.com/dynamic_digital_signag e_and_interactive_kiosks_journal/articles/Want_to_ Hedge_Your_Media_Buys__Try_Digital_Signage_Adverti sing-637.html|shifting money into digital out of home]], but again I think we're looking at a much longer horizon than just 1 year.
Gary: Good to hear from you. I agree with what you're saying, and believe me, I could write tomes on why bailing out whole industries right and left is a **terrible, terrible** idea that we, our children and our grandchildren will pay dearly for. But it sounds like you'd put your hat into the "slow or no growth" category for the industry, right? :)]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Wed, 26 Nov 2008 22:06:17 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/689-4-places-to-find-digital-signage-growth-in-a-down-economy#comment-783</guid>
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			<title>Gary Halpin says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/689-4-places-to-find-digital-signage-growth-in-a-down-economy#comment-782</link>
			<description><![CDATA[Nice article Bill (sorry I missed the conference but I'm scheduled to speak at the Vegas conference in February). One point that I see as very clear is the advertiser-supported networks could be in trouble in the near future.
I'm actually much more concerned about the overall economy than our Digital Signage Industry. I am a strong proponent of the Austrian School of Economic thought, where monetary inflation has been shown as a very destructive force. While the market tries to correct itself (thru deflationary pricing), the powers to be are pumping more and more money into the system with the goal of combating that. This can only lead to more misallocation of resources and a bigger bust later. One thing is certain, it will definitely lead to higher prices, a deteriorated dollar and a less wealthy economy as a whole.
It is extremely difficult to forecast the economic conditions in our market (or any market for that matter) because of the political decisions that are being arbitrarily made. With that disclaimer, I think deflationary pricing is actually a good thing for our industry for two primary reasons. First, it is the market (buyers and sellers) correctly valuing the services and products we all provide. And second, as prices drop, clients or potential clients recognize a buying opportunity. But I fear prices will stop falling sometime in 2009, which could impact our industry negatively.
However, there are some groups who could benefit. Who are the immediate beneficiaries of the priming-of-the-pump (i.e. monetary inflation)? Think of a counterfeiter, who benefits the most because prices havenTMt adjusted yet to the new infusion of money. But the 5th or 10th person who sees that money wonTMt benefit because by that time, prices will have risen to combat (and many times overly compensate) their new ~falseTM wealth. The same holds for where the bailouts are directed today. Figure out which industries are getting that cash first and target them.]]></description>
			<dc:creator>Gary Halpin</dc:creator>
			<pubDate>Wed, 26 Nov 2008 17:25:58 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/689-4-places-to-find-digital-signage-growth-in-a-down-economy#comment-782</guid>
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			<title>Franois Reeves says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/689-4-places-to-find-digital-signage-growth-in-a-down-economy#comment-781</link>
			<description><![CDATA[I believe hardware will come down dramatically in 2009 so that might trigger projects that were contemplated but not enacted.
I forecast a consolidation of sort of smaller players into larger networks.
Finally, I believe digital signage will see more money in a time of restraint because it is a niched media, highly targeted and is able to provide the single most benefit any advertizer is wishing for: a call to action, often close to a point of purchase.
Hey media buyers, cut TV, Radio and Print in favor of Internet and DS. Easier to track, cheaper CPM with a far better reach. Cross media campaigns have proven to be more effective.
According to a recent Veronis Suhler Stevenson Forecast, Internet advertising--- including pure-play websites and digital extensions of traditional media--- will replace newspapers as the largest ad medium in 2011.
Positive, as always.
FR]]></description>
			<dc:creator>Franois Reeves</dc:creator>
			<pubDate>Wed, 26 Nov 2008 14:05:56 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/689-4-places-to-find-digital-signage-growth-in-a-down-economy#comment-781</guid>
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