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		<title>An Updated Budget for Digital Signage Hardware and Software</title>
		<description>Discuss An Updated Budget for Digital Signage Hardware and Software</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software</link>
		<lastBuildDate>Sat, 13 Jun 2026 10:42:02 +0000</lastBuildDate>
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			<title>Ediz Burla says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-758</link>
			<description><![CDATA[Dear Bill, it has been a while... I hope you're doing well and bussiness is going as good as you expected. Bill I'd like to hear your point of view on a specific project. Your assumptions are highly appreciated, thanks.
Bill, how much do you assume a financial institution would pay for a digital signage software today, for a 500 channel network? Please help me to anticipate the average total cost of ownership for 5 years. Let's assume that the cost you stated is xxxthousandUSD. What if they decide to have SAAS option for the same software including the server maintanence. Then how much do you assume they would accept to pay monthly for 500 channel network?
Greatest regards from Turkey,
All the best.
Ediz Burla]]></description>
			<dc:creator>Ediz Burla</dc:creator>
			<pubDate>Thu, 22 Apr 2010 22:44:16 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-758</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-757</link>
			<description><![CDATA[Hi Lawrence,
Content costs are notoriously difficult to estimate for a generalized audience, since each network seems to have unique and diverse needs. However, I did show how to make an educated guess in the [[http://www.wirespring.com/dynamic_digital_signag e_and_interactive_kiosks_journal/articles/A_new_lo ok_at_the_costs_of_digital_signage_networks_and_co ntent-338.html|2008 budgeting article]], if you'd like to take a look there.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 09 Jul 2009 02:00:42 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-757</guid>
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			<title>Lawrence Alexander says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-756</link>
			<description><![CDATA[There aren't any costs for content design or content? Any recommendations?]]></description>
			<dc:creator>Lawrence Alexander</dc:creator>
			<pubDate>Fri, 03 Jul 2009 11:11:49 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-756</guid>
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			<title>Modehay says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-755</link>
			<description><![CDATA[Thank you Bill, we will wait...
Additional comment - even in case of content per screen, there are more and more hardware solutions (i.e. off the shelf computers) that host 2 player applications, in that case one can purchase one player (HW) and actually connect 2 different contents to 2 different screens (by distribution system..).]]></description>
			<dc:creator>Modehay</dc:creator>
			<pubDate>Mon, 01 Jun 2009 10:19:41 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-755</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-754</link>
			<description><![CDATA[Hi Jenn,
Yup, articles are open forever (right now), and I try to follow up with comments about once a week.
Mordehay,
Video distribution systems are something I do plan to address in the 2009 budget review. It's come a long way, and recent price drops almost make upfront install costs a wash, provided certain other criteria (no wifi, etc.) are in place.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Sun, 31 May 2009 16:30:26 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-754</guid>
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			<title>Mordehay Hilu says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-753</link>
			<description><![CDATA[The work that was done is very proffesional. I think that there is one issue that should be reflected in that work - video distribution systems. In most of the cases, the same content is displayed in several screens, hence it is more cost effective to use video distribution solution (which is about $300 - $500) per screen. Do you have any information about "player per screen" versus Distribution systems deployment? Do you have any budgeting estimation that takes it into consideration?]]></description>
			<dc:creator>Mordehay Hilu</dc:creator>
			<pubDate>Sun, 31 May 2009 06:03:00 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-753</guid>
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			<title>Jenn says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-752</link>
			<description><![CDATA[Is this still open for questions/comments?
Jenn]]></description>
			<dc:creator>Jenn</dc:creator>
			<pubDate>Fri, 29 May 2009 15:03:51 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-752</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-751</link>
			<description><![CDATA[Hi Jens,
Unfortunately, I don't know of a similar type of study anywhere else. While we've included international data points in the above analysis, it's definitely heavily weighted towards the US market where we have the most experience and greatest range of contacts.
iSuppli had a similar study out last year ([[http://knol.google.com/k/bill-gerba/digital-sig nage/30y4pkejrli1p/2#|which I've compared here]]), but again my guess is that it's weighted toward the US market.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Mon, 02 Mar 2009 21:45:00 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-751</guid>
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			<title>Jens Kerremans says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-750</link>
			<description><![CDATA[Bill,
I was wondering if the same exercise is/has been done across Europe as well. Since I can imagine, as you stated with the comparison between USA and India, that there are significant differences between several continents (or even countries) I would like to get an overall benchmarking view on the digital signage costs.
Remarks from other respondents are more than welcome as well off course.
Thanks in advance for your feedback!
Jens]]></description>
			<dc:creator>Jens Kerremans</dc:creator>
			<pubDate>Mon, 02 Mar 2009 14:28:22 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-750</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-749</link>
			<description><![CDATA[Hi Micheal,
In general, the more invested in the system your venues are, the more invested they are in your success as well. However, I've only ever studied this from a financial perspective -- your question about whether having them use the system gets them more invested is interesting, but I don't know the answer to that.
Recently it does seem like more projects we've worked on have this requirement. I can't tell you how your software solution might work, but in [[http://www.wirespring.com/Products/|FireCast]] we have something called SmartPages -- basically specialized templates -- that you can drop into your play lists. Then, you can create new logins for each store manager, and allow them only to modify their own SmartPage (for example, by changing a product image, a service announcement or a pricing text string). This leaves you in control of everything except the few specific areas where the manager is allowed to change (and you can even override those, if you have to).]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 18 Dec 2008 19:22:13 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-749</guid>
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			<title>Micheal Ajay Prasana says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-748</link>
			<description><![CDATA[By the way bill, I have a specific query though, do you think it is necessary for the local guys where the screens are placed to participate to ensure better response. As I had mentioned earlier, I run a network here in India, and one of the problems I face is that the retailer where my screens are located wanting some amount of say on what is being played within. It takes a huge effort from my end to collate all these contents from them and then stitch it together to form a decent mix of local promos and my ad content. Is there any easier way of doing this? can you suggest any if possible.. and before that is this the way to go?]]></description>
			<dc:creator>Micheal Ajay Prasana</dc:creator>
			<pubDate>Thu, 18 Dec 2008 15:58:20 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-748</guid>
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			<title>Micheal Ajay Prasana says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-747</link>
			<description><![CDATA[That makes sense.Last year at an expo they themselves mentioned that they have about 8-10,000 screens under operation. Have always wondered how you could run offices in 2-3 countries and yet make money at those volumes.]]></description>
			<dc:creator>Micheal Ajay Prasana</dc:creator>
			<pubDate>Thu, 18 Dec 2008 15:45:43 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-747</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-746</link>
			<description><![CDATA[Well, BS is known to be one of the lower-cost offerings out there. However, without totally bashing them, I'll offer these two thoughts and observations:
First, BS's business model is clearly predicated on having lots and lots of volume. They have a pretty big head count and spend lots of money on marketing, so they will need to sell **A LOT** of $25/month units to cover their costs (and I don't know whether they do or don't right now). You, the customer, have to ask yourself how much faith you have in their ability to deliver not just this month or this year, but even five or ten years from now based on that model.
Second, if they're the lowest-cost provider out there (they might be?), why aren't they winning all of the deals? Well, it's because there's more than one way to run a network, and if you don't like BS's particular tool set, you have lots of other options, priced accordingly.
BS's pricing is figured into our estimate, though. There are a lot of guys who price their software and SaaS MUCH higher than them, so the average still works out.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 18 Dec 2008 15:41:13 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-746</guid>
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			<title>Micheal Ajay Prasana says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-745</link>
			<description><![CDATA[The reason i asked Bill - is because broadsign and people are known to be quoting as little as $25 per player (avg for 50 screen network) - administrator. Are there hidden costs involved?]]></description>
			<dc:creator>Micheal Ajay Prasana</dc:creator>
			<pubDate>Thu, 18 Dec 2008 15:34:12 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-745</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-744</link>
			<description><![CDATA[Micheal: Sort of. One of the reasons that we say
"operate the network for 3 years" is because at about 36 months the cost of SaaS and shrink-wrapped server software is about the same (if you leave out tech support, which is often extra for the shrink-wrap stuff, but included with the SaaS).
The costs vary after 3 years, because shrink-wrap TCO **should** drop off dramatically, but there are additional fees for upgrades and ongoing support which some may choose to buy, but others may choose not to. Every time we do this analysis, we find that ultimately the cost, whether using SaaS or shrink-wrap, is about the same, which is where we get the average above from.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 18 Dec 2008 15:26:38 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-744</guid>
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			<title>Micheal Ajay Prasana says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-743</link>
			<description><![CDATA[Thanks for the reply Bill, so is it the same assumptions made for Management software and Tech support as well, an average pricing based on selected vendors?]]></description>
			<dc:creator>Micheal Ajay Prasana</dc:creator>
			<pubDate>Thu, 18 Dec 2008 15:22:52 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-743</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-742</link>
			<description><![CDATA[Hi Michael,
The $1100 I budget for player hardware is again an approximation based almost entirely on deals in the US, so I could see things being less expensive in India. Keep in mind that it includes player, shipping and warranty, of course, so it's probably more like $800-900 for the player itself, and the other $200 for the rest, again ON AVERAGE.
The player software is more difficult to model for the reason you mention: some vendors sell licenses outright, some have a software-as-a-service (SaaS) model, and some do a bit of both. WireSpring typically sells in the SaaS model, but the pricing above doesn't really reflect our pricing per se, it's supposed to be an average of several vendors that we compete against. As a matter of course we **do** try to make our FireCast pricing competitive with everyone else's, but that's not what's listed above :)]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 18 Dec 2008 13:06:06 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-742</guid>
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			<title>Micheal Ajay Prasana says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-741</link>
			<description><![CDATA[Hi Bill, Your article was a great read, I took it upon myself to go through all articles you had written on pricing in the previous years. I own and maintain a Digital Signage network in India and my cost of operation is almost as much as you had mentioned except for the prices you have mentioned for the "Player software" and "Hardware". Digital Signage specific hardware are now a lot more cheaper than what it was before, with most service providers allowing the customer to pick any hardware available of the shelf this price comes down even more, so what your assumption to pick $1100 as the price. And secondly there are plenty of software's available in the market today which enables monthly subscription and annual maintenance contracts along with out right software purchase, so is the basis of the price you have mentioned? Is this Wirespring software pricing or a general aggregated view of the current market. It will be great if you can throw some light on these issues.
Thanks,
Micheal]]></description>
			<dc:creator>Micheal Ajay Prasana</dc:creator>
			<pubDate>Thu, 18 Dec 2008 11:58:26 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-741</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-740</link>
			<description><![CDATA[Hi Chano, and welcome to the industry!
I definitely recommend you take a look at some of the articles that we've written about getting into the digital signage market when you're coming from an IT background:
[[http://www.wirespring.com/dynamic_di gital_signage_and_interactive_kiosks_journal/artic les/Can_digital_signage_be_profitable_for_an_AV_re seller_or_VAR_-351.html|Can digital signage be profitable for an AV reseller or VAR?]]
[[http://www.wirespring.com/dynamic_digital _signage_and_interactive_kiosks_journal/articles/C an_POS_and_AV_integrators_make_the_leap_to_digital _merchandising_-268.html|Can POS and AV integrators make the leap to digital merchandising?]]
As well as some of the general articles we recommend for people just getting started (in addition to the budgeting ones, which you've obviously found :) :
The whole series on team building, starting with [[http://www.wirespring.com/dynamic_digital_signag e_and_interactive_kiosks_journal/articles/Building _a_Successful_Digital_Signage_Team___Introduction- 244.html|Building a Successful Digital Signage Team - Introduction]]
[[http://www.wirespring.com/dynamic _digital_signage_and_interactive_kiosks_journal/ar ticles/Digital_signage_project_management__install ation_and_systems_integration_tips-341.html|Digita l signage project management, installation and systems integration tips]]
and
[[http://www.wirespring.com/dynamic_dig ital_signage_and_interactive_kiosks_journal/articl es/5_crucial_steps_that_can_make_or_break_your_dig ital_signage_project-345.html|5 crucial steps that can make or break your digital signage project]]
Good luck!]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Sat, 13 Dec 2008 13:41:12 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-740</guid>
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			<title>Chano Lopez says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-739</link>
			<description><![CDATA[Hi Bill I hope u speak spanish (its a joke), we are a small company dedicated to install lans & wans in mexico , a few months ago, our customers began to ask for DIGiTAL SIGNAGE, so we are looking for a dealer who can supply to us of all that info to mount digital signage networks. we are new in this market and we are ready for new technologies.....
and dealers.....I hope u can help to reach this info
regards from mexico]]></description>
			<dc:creator>Chano Lopez</dc:creator>
			<pubDate>Fri, 05 Dec 2008 23:13:57 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-739</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-738</link>
			<description><![CDATA[Hi Franois,
Perhaps I'll have to try and get some additional detail from our participants in next year's budget update, but like I said, bandwidth is not something that traditionally gets mentioned by my (admittedly very US-centric) sample group.
That will certainly change if more companies decide to use wireless service instead of piggybacking on existing wired LAN connections, since 3G and WiMax aren't cheap. For that matter, they aren't particularly reliable or available everywhere yet, so we haven't seen a huge number of deployments based on them just yet.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Tue, 02 Dec 2008 14:35:26 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-738</guid>
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			<title>Franois Reeves says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-737</link>
			<description><![CDATA[Bandwidth or connectivity should be factored in, unless it is already factored in Installation charges? In Europe, bandwidth is outrageously expensive. In other countries it could be quite a deterrent. In America, we can now rely on 3G for wireless access and in some area, WiMax. Not running wires to the DS station is quite a cost saver. How does that fit in this scenario? It reduces install charges for sure.]]></description>
			<dc:creator>Franois Reeves</dc:creator>
			<pubDate>Thu, 27 Nov 2008 17:22:54 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-737</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-736</link>
			<description><![CDATA[Hi Emilio: Yup, I remember that now, and I do understand that at the end of the day somebody **is** actually paying for the bandwidth that gets used. I think it deserves a mention (and I'll try to remember for next year), but since it's not something that I've really heard mentioned from the majority of networks that we surveyed, I don't think I'd want to include it in our "standard" budget comparison.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Wed, 26 Nov 2008 22:12:32 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-736</guid>
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			<title>Emilio Alonso says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-735</link>
			<description><![CDATA[Hi Bill,
We had the same conversation months ago indeed :-)
Our experience is that the main part of projects include an specific connectivity to make easier the infrastructure management. When we design a DS network for a client, we always include specific ADSL lines for each and every location.
Anyway, in my oppinion, regardless you're using an existing line or a new one, the fact is that the DS system is consuming broadband somehow, and the corresponding cost should be considered when calculating the real TCO per point. Yo may say that the same happens with the content creation or the operation personnel cost (which you accuratedly mention in your study), the power consumption (which is growing in importance when choosing the hardware) and so on. Well, maybe it's useful having a look on those issues too, what do you think?
Thanks a mill,
EAF]]></description>
			<dc:creator>Emilio Alonso</dc:creator>
			<pubDate>Wed, 26 Nov 2008 09:11:40 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-735</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-733</link>
			<description><![CDATA[Hi Francois,
The price factors in "typical" discounts for 100 units, which are pretty easy to estimate for the hardware but admittedly not so for the software.
As for your note about interest rates, I don't account any sort of financing since the terms can vary so much. You might put your whole company on your credit card, in which case you're paying 15% APR. You might get a good leasing deal for 7.5%, or a bad one for 12%. Those small percentage changes can make a huge difference to your total cost, as you well know.
The other thing is that the cost of capital isn't necessarily any higher during a recession, but it may be more difficult to get.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Tue, 25 Nov 2008 14:03:07 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-733</guid>
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			<title>Milind Parab says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-734</link>
			<description><![CDATA[We are looking a vendor for digital signage. Need to purchase.]]></description>
			<dc:creator>Milind Parab</dc:creator>
			<pubDate>Fri, 21 Nov 2008 07:31:42 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-734</guid>
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			<title>Francois Reeves says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-732</link>
			<description><![CDATA[Hi Bill,
Seems a little high to me considering the economic nightmare we're in. There is potential economy of scale for a quantity of 100. Has this been factored in for the screen? It would be nice to look at a rental model as well, although that might be hard to find these days.
If you have the capital for 100 stations than you can *deal* suppliers dying to meet their monthly quotas.
As a side note the model would have to account for the cost of capital somehow. Inflation, interest rates and price index (the price of a BigMac is often used as a comparative) would be nice side indicators. One would have to push the envelope and compare values in *absolute* dollars, dollars that factor in some economic factors ytd (year to date). If for example the same installation cost $8,500 in 2004 at 2.75% interest rate and now cost $5,650 at 4.75%, in absolute dollars, the spread is not as clear cut as it seems. The more factors you add (just as long as they are the same in comparison) the more valuable the comparative information is. I know this is not the place nor the time to be conducting complex financial modelling but I believe one should pick some financial guidelines to ground the pricing model even further in its business context.]]></description>
			<dc:creator>Francois Reeves</dc:creator>
			<pubDate>Tue, 18 Nov 2008 15:23:13 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-732</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-731</link>
			<description><![CDATA[Hi Vince,
Yup, you're definitely right, a "pro" screen will tack a few hundred dollars onto that price tag. However, as we noted last year, a greater number of networks are now just using off-the-shelf hardware for their networks. Whether or not this is a good thing or not I'll leave up to them. But the net effect is that it has lowered the "average" price of the screen.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Mon, 17 Nov 2008 17:54:23 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-731</guid>
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			<title>Vince says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-730</link>
			<description><![CDATA[Bill,
I think the $1000 estimate for a display is low. It's true that you can buy a 40" TV from Costco...but they are not made to run 24-7 or handle various computer resolutions. Buyer beware inexpensive consumer models = short life cycle and inferior picture quality.]]></description>
			<dc:creator>Vince</dc:creator>
			<pubDate>Mon, 17 Nov 2008 17:50:03 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-730</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-729</link>
			<description><![CDATA[Hi Emilio,
I feel like we had this conversation last year :) Connectivity costs can definitely be significant -- especially if you have to use something exotic, like satellite -- but here in the US practically everybody has broadband installed already. And whether we're talking doctors' offices or supermarkets, my clients have not told me that their venues are charging to use that existing connectivity. I agree with you that another $30/$40 per screen per month is considerable, but unless people are installing into brand-new venues, I just haven't heard of many cases lately where that was an expense component.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Mon, 17 Nov 2008 13:49:16 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-729</guid>
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			<title>Emilio Alonso says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-728</link>
			<description><![CDATA[Great job.
But once again I miss the communications cost in the model. You have to cast your contents to each and every display and it's not for free. Both if you're connecting your displays to an existing network or to dedicated new ones, you've got a significant Operation Cost there which you have to consider if willing to acquire a fully realistic view of the money you're paying for your DS solution. And network cost is not peanuts: we can be talking about 30 - 40 US$ per month and display.
What do you think]]></description>
			<dc:creator>Emilio Alonso</dc:creator>
			<pubDate>Mon, 17 Nov 2008 13:34:40 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-728</guid>
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			<title>Jon Turner says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-727</link>
			<description><![CDATA[Thanks Bill - another excellent article from you, as always.
As you note, there are not 'typical' networks, but this is still useful and interesting, especially now that you can look back a few years and see how the numbers have moved.
Regards,
Jon]]></description>
			<dc:creator>Jon Turner</dc:creator>
			<pubDate>Fri, 14 Nov 2008 12:56:20 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-727</guid>
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			<title>Joe Daweah, Jr. says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-726</link>
			<description><![CDATA[Hi, I own a small media company in Liberia called Digital Media Liberia Enterprises. What will it cost me to setup 6 40" LCD monitors with all the software and hardwares included?
Please let me hear from your with thanks.]]></description>
			<dc:creator>Joe Daweah, Jr.</dc:creator>
			<pubDate>Fri, 14 Nov 2008 12:22:34 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/687-an-updated-budget-for-digital-signage-hardware-and-software#comment-726</guid>
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