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		<title>Digital Signage Research: 4 Expert Analysts Forecast the Future</title>
		<description>Discuss Digital Signage Research: 4 Expert Analysts Forecast the Future</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/686-digital-signage-research-4-expert-analysts-forecast-the-future</link>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/686-digital-signage-research-4-expert-analysts-forecast-the-future#comment-725</link>
			<description><![CDATA[Hi Don,
I agree, we do still have an image problem, as many people are either ambivalent or even a little negative toward even the larger, better-run networks out there.
Health care is definitely an up-and-coming sector for digital signage, like it or hate it. I think one of the big problems that limits the appeal and effectiveness of these screens is simply the lack of information (we have a bit at [[http://www.wirespring.com/Solutions/healthcare.h tml|our healthcare solutions page]], but there's plenty more to work out - in particular, how to walk that fine line between offering genuinely useful information and monetizing the screen time that pays for it.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Tue, 11 Nov 2008 15:20:31 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/686-digital-signage-research-4-expert-analysts-forecast-the-future#comment-725</guid>
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			<title>Don Harting says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/686-digital-signage-research-4-expert-analysts-forecast-the-future#comment-724</link>
			<description><![CDATA[Growth or no growth, digital signage has an image problem to overcome. While checking out a book at a local library, I pointed out a digital sign behind the checkout counter. Both librarians rolled their eyes, saying they thought the sign was tacky, wishing it wasn't there. I must admit, the message being broadcast--luxurious spa treatments--seemed to have little to do with the interests of the average library patron. And my own experience with so-called "clinic TV," including health-related programs displayed in doctors' waiting rooms, isn't much better. Most "shows" I've watched while waiting in a doctor's office have been blatantly self-serving and lacking in credibility.]]></description>
			<dc:creator>Don Harting</dc:creator>
			<pubDate>Sat, 08 Nov 2008 18:15:35 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/686-digital-signage-research-4-expert-analysts-forecast-the-future#comment-724</guid>
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			<title>Jacqueline Levy says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/686-digital-signage-research-4-expert-analysts-forecast-the-future#comment-723</link>
			<description><![CDATA[Digital Signage is most definitely poised to revolutionize the way companies communicate their products and services. These projected numbers and industry predictions are, perhaps, the tip of the iceberg.
When you consider that businesses and organizations are scrambling and vying to capture customer acquisition and retention, loyalty, and increase the amount of consumer spending in an ever-changing and turbulent economic landscape, the messaging vehicles need to be commensurately on point.
Digital signage is a dynamic, visually-arresting means of communication that can command the attention and dollars to drive revenue and brand-building, and has the velocity to do it in real time.]]></description>
			<dc:creator>Jacqueline Levy</dc:creator>
			<pubDate>Fri, 07 Nov 2008 17:08:45 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/686-digital-signage-research-4-expert-analysts-forecast-the-future#comment-723</guid>
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