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		<title>In-Store Marketing Is About "Relevance", Says Tim Manners</title>
		<description>Discuss In-Store Marketing Is About "Relevance", Says Tim Manners</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/684-in-store-marketing-is-about-relevance-says-tim-manners</link>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/684-in-store-marketing-is-about-relevance-says-tim-manners#comment-722</link>
			<description><![CDATA[Hi Francois,
Thanks, as always, for the feedback. And I'm sure Tim thanks you for the purchase as well ;)
I agree with you - we continue to think that community-based networks -- so-called hyperlocal networks -- are the true sweet spot for DS as well. The challenge is making them profitable on the small scale before putting out massive amounts of capital for a larger rollout.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Mon, 27 Oct 2008 19:44:00 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/684-in-store-marketing-is-about-relevance-says-tim-manners#comment-722</guid>
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			<title>Francois Reeves says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/684-in-store-marketing-is-about-relevance-says-tim-manners#comment-721</link>
			<description><![CDATA[First, I'd like to thank Bill for providing a very thought provoking arena of debate that I discovered by chance one day. You always serve rich and engaging topics, food for thought.
Now to answer, I think that digital signage stands to build on new paradigms. I don't know about negating traditional demographics but I have to respect the power of large organizations and their ability to support acute research.
That being said, I believe that communities are the definite gold mine of DS. The more we think along those lines the more we will contribute to the establishing of the boundaries of our new media. I have a lot to say on the subject but this is not the place nor the tribune.
Thanks Bill for being so intellectually awake. I will purchase this book because I like the snippets you exposed.]]></description>
			<dc:creator>Francois Reeves</dc:creator>
			<pubDate>Sun, 26 Oct 2008 20:01:18 +0000</pubDate>
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