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		<title>How to Design Better Content by Avoiding the Dead Zone of Slick</title>
		<description>Discuss How to Design Better Content by Avoiding the Dead Zone of Slick</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/678-how-to-design-better-content-by-avoiding-the-dead-zone-of-slick</link>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/678-how-to-design-better-content-by-avoiding-the-dead-zone-of-slick#comment-684</link>
			<description><![CDATA[Hi June,
I'd **definitely** be interested in learning more about your project as it plays out. Be sure to keep in touch!]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 09 Oct 2008 14:46:03 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/678-how-to-design-better-content-by-avoiding-the-dead-zone-of-slick#comment-684</guid>
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			<title>june hagman says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/678-how-to-design-better-content-by-avoiding-the-dead-zone-of-slick#comment-683</link>
			<description><![CDATA[I just launched a print follow-thru piece to go with our digital screens in hospitality venue. I'll be happy to share my results...we should know more sometime in December.
Our "screen coupons" are being uploaded today. It will be interesting to see how they are perceived and hopefully, used!
Will try to give you feedback on that, too...]]></description>
			<dc:creator>june hagman</dc:creator>
			<pubDate>Sat, 04 Oct 2008 13:42:29 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/678-how-to-design-better-content-by-avoiding-the-dead-zone-of-slick#comment-683</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/678-how-to-design-better-content-by-avoiding-the-dead-zone-of-slick#comment-682</link>
			<description><![CDATA[Hi Richard,
Great (and useful) summary. Thanks.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Mon, 15 Sep 2008 19:56:44 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/678-how-to-design-better-content-by-avoiding-the-dead-zone-of-slick#comment-682</guid>
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			<title>Richard McLaughlin says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/678-how-to-design-better-content-by-avoiding-the-dead-zone-of-slick#comment-681</link>
			<description><![CDATA[I forwarded this link to several friends with this quote:
"To explain the Dead Zone of Slick, Godin recalls a time when he encountered some musicians playing to pedestrians at his local farmer's market. Impressed by their music, he bought a CD. Unfortunately, as much as he loved the live band, he hated the album. His explanation? "Faced with the excitement of making a CD and all the knobs and dials, they overproduced the record. They went from being two real guys playing authentic music, live and for free, and became a multi-tracked quartet in search of a professional sound. And they ended up in the dead zone. Not enough gloss to be slick, too much to be real."
I think that covers it clearly. Great post.]]></description>
			<dc:creator>Richard McLaughlin</dc:creator>
			<pubDate>Sat, 13 Sep 2008 17:06:59 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/678-how-to-design-better-content-by-avoiding-the-dead-zone-of-slick#comment-681</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/678-how-to-design-better-content-by-avoiding-the-dead-zone-of-slick#comment-680</link>
			<description><![CDATA[Seth: Nothing beats a complement from the master himself. Thanks!
Anders: Great suggestion! I would **love** to put together a library of examples, not just for this topic, but for everything we've written about making digital signage content. The trick is getting the different iterations of a piece from the agencies that produce them. I'm still hopeful, though, and if and when we get a library together I'll be sure to post about it.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Fri, 12 Sep 2008 17:14:18 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/678-how-to-design-better-content-by-avoiding-the-dead-zone-of-slick#comment-680</guid>
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			<title>Anders Larsen says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/678-how-to-design-better-content-by-avoiding-the-dead-zone-of-slick#comment-679</link>
			<description><![CDATA[So true!
And a great way to explain the problem in relatively simple terms.
Examples would be great, though.]]></description>
			<dc:creator>Anders Larsen</dc:creator>
			<pubDate>Fri, 12 Sep 2008 11:35:56 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/678-how-to-design-better-content-by-avoiding-the-dead-zone-of-slick#comment-679</guid>
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			<title>seth godin says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/678-how-to-design-better-content-by-avoiding-the-dead-zone-of-slick#comment-678</link>
			<description><![CDATA[well said. I think your modification takes it up a whole notch. thanks.]]></description>
			<dc:creator>seth godin</dc:creator>
			<pubDate>Thu, 11 Sep 2008 21:57:56 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/678-how-to-design-better-content-by-avoiding-the-dead-zone-of-slick#comment-678</guid>
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