<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom">
	<channel>
		<title>Digital signage best practices: 5 tips for your call to action</title>
		<description>Discuss Digital signage best practices: 5 tips for your call to action</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/677-digital-signage-best-practices-5-tips-for-your-call-to-action</link>
		<lastBuildDate>Fri, 03 Apr 2026 23:16:25 +0000</lastBuildDate>
		<generator>JComments</generator>
		<atom:link href="https://www.wirespring.com/component/jcomments/feed/com_content/677" rel="self" type="application/rss+xml" />
		<item>
			<title>Leonard Karake says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/677-digital-signage-best-practices-5-tips-for-your-call-to-action#comment-677</link>
			<description><![CDATA[TransitTVTMs content is placed on TV screens in public transportation systems in five major U.S. markets. In seven years of operation,the company has grown from having one market in Orlando, to numbering 8,000 screens on 4,000 vehicles in cities including Los Angeles, Atlanta,Chicago, Milwaukee and Norfolk. Transit TV is enjoying the success of attracting major advertisers such as McDonaldTMs, TNT and General Mills]]></description>
			<dc:creator>Leonard Karake</dc:creator>
			<pubDate>Sat, 15 Nov 2008 04:43:38 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/677-digital-signage-best-practices-5-tips-for-your-call-to-action#comment-677</guid>
		</item>
		<item>
			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/677-digital-signage-best-practices-5-tips-for-your-call-to-action#comment-676</link>
			<description><![CDATA[Hi Leonard,
TransitTV failed, I think, because nobody wanted to buy ad time. No revenue = no way to continue to work out the kinks in the network. I can't speak to the Vision situation as I don't follow the China market that closely, but I'd suspect it was something similar.
While everybody thinks "oh, if I show cool content people will watch," that doesn't seem to have worked out for transit networks so far.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Tue, 11 Nov 2008 15:23:16 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/677-digital-signage-best-practices-5-tips-for-your-call-to-action#comment-676</guid>
		</item>
		<item>
			<title>Leonard Karake says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/677-digital-signage-best-practices-5-tips-for-your-call-to-action#comment-675</link>
			<description><![CDATA[What about TransitTV in the US and VisionMedia in China?
From what u say, these networks failed because they showed bad content.
In the case of long distance journeys, I would imagine, interesting content on TV screens would be a welcome distraction and a way to pass the time thus making the journey more bearable.]]></description>
			<dc:creator>Leonard Karake</dc:creator>
			<pubDate>Fri, 31 Oct 2008 11:23:24 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/677-digital-signage-best-practices-5-tips-for-your-call-to-action#comment-675</guid>
		</item>
		<item>
			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/677-digital-signage-best-practices-5-tips-for-your-call-to-action#comment-674</link>
			<description><![CDATA[Hi Leonard,
I've seen a number of networks for short-haul commuter bus lines come and go. Like taxi networks, they offered a captive audience and the ability to provide useful information paid for by targeted ads. However, in every case that I'm aware of, the networks were eventually killed due to customer backlash -- those passengers disliked being unable to escape the screens. It probably had a fair bit to do with the implementation of these networks (e.g. always using sound, showing annoying content, etc.), but that's the history as far as I'm aware of it.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 09 Oct 2008 14:36:36 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/677-digital-signage-best-practices-5-tips-for-your-call-to-action#comment-674</guid>
		</item>
		<item>
			<title>Leonard Karake says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/677-digital-signage-best-practices-5-tips-for-your-call-to-action#comment-673</link>
			<description><![CDATA[What do u think about digital signage inside buses. I believe this is a captive audience and there can be accurate measurement by the number of commuters.
Why is there no digital signage network for the long distance buses like greyhound.]]></description>
			<dc:creator>Leonard Karake</dc:creator>
			<pubDate>Wed, 08 Oct 2008 12:28:49 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/677-digital-signage-best-practices-5-tips-for-your-call-to-action#comment-673</guid>
		</item>
		<item>
			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/677-digital-signage-best-practices-5-tips-for-your-call-to-action#comment-672</link>
			<description><![CDATA[Hi Eric,
If you're talking about finding the word on Maslow's needs pyramid, I'd argue that "emotion" fits nicely in either the love/belonging or esteem needs categories.
If you're talking about using emotion effectively in digital sign content, that's a different, though very interesting discussion. For "glance media" like digital screens in shopping aisles, there's little time to tell a story, let alone make an emotional connection. Can it be done at all? Of course. I could throw a static image of the Twin Towers up on a screen for a second and make a powerful connection with virtually everyone (in the US at least). But as that example might suggest, doing so is not always a smart thing, and it's probably very difficult to control.
For digital signage content that has more of an opportunity to tell a story (screens placed in waiting areas, for example), emotion has a chance to play a greater role.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Mon, 08 Sep 2008 13:49:35 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/677-digital-signage-best-practices-5-tips-for-your-call-to-action#comment-672</guid>
		</item>
		<item>
			<title>Eric Dytzel says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/677-digital-signage-best-practices-5-tips-for-your-call-to-action#comment-671</link>
			<description><![CDATA[This is an excellent article. One word I did not see however was "emotion". (I hope I didn't miss it). I started my advertising training and career in 1977 attending the Art Institute of Pittsburgh and I have seen a lot of changes in how advertising is produced from old camera ready illustrations to todays digital signage. One truth has always been there througout the years. People buy when an emotional trigger has been touched. Yes people weigh the cost and the need and try to justify their purchases, especially for big ticket items. But in the end when it comes down to it the thing that makes them buy is to satisfy a desire and desire is one of the most powerful emotions there is to tap into.
Just like the article says, find a trigger word then pull that trigger to shoot into that emotion. (that sounds kind of cheesy but you know what I meana)
Great article..........eric]]></description>
			<dc:creator>Eric Dytzel</dc:creator>
			<pubDate>Fri, 05 Sep 2008 14:16:17 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/677-digital-signage-best-practices-5-tips-for-your-call-to-action#comment-671</guid>
		</item>
	</channel>
</rss>
