<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom">
	<channel>
		<title>Customizing digital signage content for key audience segments</title>
		<description>Discuss Customizing digital signage content for key audience segments</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/674-customizing-digital-signage-content-for-key-audience-segments</link>
		<lastBuildDate>Fri, 03 Apr 2026 23:35:25 +0000</lastBuildDate>
		<generator>JComments</generator>
		<atom:link href="https://www.wirespring.com/component/jcomments/feed/com_content/674" rel="self" type="application/rss+xml" />
		<item>
			<title>BOLAJI says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/674-customizing-digital-signage-content-for-key-audience-segments#comment-658</link>
			<description><![CDATA[And if you look at the statement, you could definitely see that it's could be a big issue: "But how do you figure out which role to target?"
Content Designers are not there to see the one with "want" and the one with "money", but with the question, you will realize the importance of making clarification between the two.]]></description>
			<dc:creator>BOLAJI</dc:creator>
			<pubDate>Mon, 11 Aug 2008 12:41:45 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/674-customizing-digital-signage-content-for-key-audience-segments#comment-658</guid>
		</item>
		<item>
			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/674-customizing-digital-signage-content-for-key-audience-segments#comment-657</link>
			<description><![CDATA[Hi Robin,
But that's my point exactly - it \\doesn't\\ work that way. Going after the influencers at home -- particularly on a medium that's almost exclusively used for entertainment, like TV -- is a no-brainer because the purchase decision is still far away.
Out of home, and particularly at the point of purchase, is a completely different story. For some types of purchases, it might be more effective to target the ultimate decision maker. For others, you might have better luck merely targeting the influencer who can push that decision maker over the edge.
As far as I'm aware, there isn't any category- vertical- or price-adjusted research on this at all, so I don't know if there are any trends whatsoever. But my gut feeling, particularly after hand-optimizing a few spots for a few campaigns, is that there probably are, and knowing about them would save my clients (and plenty of others) a lot of time and money, and make their networks more successful at the same time.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Mon, 11 Aug 2008 12:41:38 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/674-customizing-digital-signage-content-for-key-audience-segments#comment-657</guid>
		</item>
		<item>
			<title>Bolaji says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/674-customizing-digital-signage-content-for-key-audience-segments#comment-656</link>
			<description><![CDATA[You are right Robin. But the reality is, making it clear in a new world is not a crime. Is it? Digital Signage content must be made to clearly distinguish the one with the "want" and the one with the "money".
I sincerely know it's clear just like you know but it's something most time overlooked.
Thanks to you Bill for all the wonderful works done.
Your fan from Nigeria.]]></description>
			<dc:creator>Bolaji</dc:creator>
			<pubDate>Mon, 11 Aug 2008 12:36:53 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/674-customizing-digital-signage-content-for-key-audience-segments#comment-656</guid>
		</item>
		<item>
			<title>Robin says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/674-customizing-digital-signage-content-for-key-audience-segments#comment-655</link>
			<description><![CDATA[This is all pretty obvious. Clearly there is a need to appeal to the one with the 'want' and the one with the 'money'.
It's nothing new either. Advertising has been doing this for years. Watch any childrens cartoon and in the ad-breaks you'll bombarded with commercials for sweets, toys and themeparks.
It's a true enough point you're making above, but isn't it a bit obvious?]]></description>
			<dc:creator>Robin</dc:creator>
			<pubDate>Mon, 11 Aug 2008 08:31:15 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/674-customizing-digital-signage-content-for-key-audience-segments#comment-655</guid>
		</item>
	</channel>
</rss>
