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		<title>A summer reading list for digital signage and kiosk teams</title>
		<description>Discuss A summer reading list for digital signage and kiosk teams</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/664-a-summer-reading-list-for-digital-signage-and-kiosk-teams</link>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/664-a-summer-reading-list-for-digital-signage-and-kiosk-teams#comment-594</link>
			<description><![CDATA[Hi RME: I'll have to pick that book up, since it seems to fly in the face of our own research which suggests that creative likeability doesn't count anywhere near as much as visibility when it comes to in-store digital signage.
Mary Anne: The NAB book is on my list as well. At this point, though, I'm starting to notice a lot of overlap between that one, the Jimmy Schaeffler one and the Laura Davis-Taylor one. I guess there's only so much that can be said, right?]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Mon, 30 Jun 2008 15:20:44 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/664-a-summer-reading-list-for-digital-signage-and-kiosk-teams#comment-594</guid>
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			<title>mary anne fleisher says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/664-a-summer-reading-list-for-digital-signage-and-kiosk-teams#comment-593</link>
			<description><![CDATA[The NAB book is the hottest thing I have seen hit the digital sign business. Its what our company has been waiting for.]]></description>
			<dc:creator>mary anne fleisher</dc:creator>
			<pubDate>Wed, 11 Jun 2008 22:45:26 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/664-a-summer-reading-list-for-digital-signage-and-kiosk-teams#comment-593</guid>
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			<title>Retail Media Exec says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/664-a-summer-reading-list-for-digital-signage-and-kiosk-teams#comment-592</link>
			<description><![CDATA[I really liked "The Advertised Mind" by Erik Du Plessis of Millward Brown. He shows pretty conclusively that response to advertising is directly tied to the likeability of the creative execution and that the medium itself is merely a vehicle for communication.]]></description>
			<dc:creator>Retail Media Exec</dc:creator>
			<pubDate>Wed, 04 Jun 2008 14:21:45 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/664-a-summer-reading-list-for-digital-signage-and-kiosk-teams#comment-592</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/664-a-summer-reading-list-for-digital-signage-and-kiosk-teams#comment-591</link>
			<description><![CDATA[Ah, it looks like Himani is a Ram Charan fan, eh? ;) I have to admit that he's a very smart guy, but for some reason I've never been able to get into his books. Not to say they're not good or anything -- they're just not for me.
Aidan: I haven't come across Clemmer's book before. I'll have to check it out.
Thanks for the suggestions!]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Fri, 30 May 2008 16:28:35 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/664-a-summer-reading-list-for-digital-signage-and-kiosk-teams#comment-591</guid>
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			<title>Aidan Crawford says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/664-a-summer-reading-list-for-digital-signage-and-kiosk-teams#comment-590</link>
			<description><![CDATA[I'd like to add Jim Clemmer's Moose on the Table: A Novel Approach to Communications @ Work.
It's all about getting teams to work more effectively by addressing issues like email overload and bully bosses.]]></description>
			<dc:creator>Aidan Crawford</dc:creator>
			<pubDate>Fri, 30 May 2008 14:09:34 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/664-a-summer-reading-list-for-digital-signage-and-kiosk-teams#comment-590</guid>
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			<title>Himani Dureja says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/664-a-summer-reading-list-for-digital-signage-and-kiosk-teams#comment-589</link>
			<description><![CDATA[There are 2 books that I would add to Bill's summer readings:
Execution: The Discipline of Getting Things Done by Larry Bossidy and Ram Charan
What Your Customers Want You to Know by Ram Charan]]></description>
			<dc:creator>Himani Dureja</dc:creator>
			<pubDate>Thu, 29 May 2008 18:56:18 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/664-a-summer-reading-list-for-digital-signage-and-kiosk-teams#comment-589</guid>
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