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		<title>Making great digital signage content: A quick reference guide</title>
		<description>Discuss Making great digital signage content: A quick reference guide</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide</link>
		<lastBuildDate>Fri, 24 Apr 2026 16:32:46 +0000</lastBuildDate>
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			<title>Harper Campbell says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-2829</link>
			<description><![CDATA[I like how you pointed out that when it comes to a store making there sign, that there are a lot of different things they can do to make it look nice. Something that these types of businesses need to know is that they need to make sure that they keep their text simple and clear when it comes to putting it on. It is nice to be able to know what a business is doing, and where they are located just by reading a sign. http://www.ascotsignco.com.au/service/building-signage/]]></description>
			<dc:creator>Harper Campbell</dc:creator>
			<pubDate>Wed, 02 Aug 2017 19:08:09 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-2829</guid>
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			<title>Jon Harry says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-2548</link>
			<description><![CDATA[Your Step by step guide to make a signs business is highly appreciated. I read your post one to all and its really interesting and helpful. Thanks for your efforts buddy!]]></description>
			<dc:creator>Jon Harry</dc:creator>
			<pubDate>Sat, 16 Jul 2016 21:04:05 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-2548</guid>
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			<title>pat foly says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-2545</link>
			<description><![CDATA[nice]]></description>
			<dc:creator>pat foly</dc:creator>
			<pubDate>Sat, 16 Jul 2016 11:34:47 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-2545</guid>
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			<title>Bill says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-2536</link>
			<description><![CDATA[Yup, you only get 1.5 seconds to make your pitch, so every letter counts!]]></description>
			<dc:creator>Bill</dc:creator>
			<pubDate>Wed, 13 Jul 2016 02:37:36 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-2536</guid>
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			<title>Wade Joel says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-2534</link>
			<description><![CDATA[Advertisements or signs can have a big impact. I know that you have to be very selective in the hat you show people because it will leave an impression on them. I like your tip about how you need to keep the text simple and clear because that will help people understand your sign a lot better.]]></description>
			<dc:creator>Wade Joel</dc:creator>
			<pubDate>Tue, 12 Jul 2016 20:42:28 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-2534</guid>
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			<title>Jennifer says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-588</link>
			<description><![CDATA[Thank you for all of these helpful articles. My employer purchased a monochrome digital sign this year and I've been looking for information just like the kind you have shared. I have a background in graphic design but I'm always looking for helpful information to tuck into my toolbox. I liked how clearly the information was written and the humor with with it was expressed. Thanks for all of the helpful tips and tricks.]]></description>
			<dc:creator>Jennifer</dc:creator>
			<pubDate>Fri, 17 May 2013 16:43:04 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-588</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-587</link>
			<description><![CDATA[Hi Dan,
There certainly is. Generally speaking, motion is great for catching the eye, but terrible for conveying textual information. Consequently, we advise that while text is moving on-screen, assume that nobody can read it. Also, don't use tickers. There's more information here:
[[http://www.wirespring.com/dynamic_digital_ signage_and_interactive_kiosks_journal/articles/Co ntent_for_Digital_Signage__Motion_and_the_Infamous _Ticker-712.html|Content for Digital Signage: Motion and the Infamous Ticker]]]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Wed, 28 Mar 2012 17:17:19 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-587</guid>
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			<title>Dan says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-586</link>
			<description><![CDATA[All very useful. I am a motion designer, and am in charge of plasma and marquee spots, as well as items with and without sound. Can anyone add any insight on the effectiveness of moving text? Or any links to any other articles that may have insight? That is why we make things move, because it makes them more attractive and interesting, so there has to be some information on if it is more effective to have text moving rather than static.]]></description>
			<dc:creator>Dan</dc:creator>
			<pubDate>Tue, 27 Mar 2012 20:53:57 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-586</guid>
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			<title>converting flac to mp3 says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-585</link>
			<description><![CDATA[i see:) i like what you are doing there guys, way to go :)! new things, moving forward is always great, way to go!]]></description>
			<dc:creator>converting flac to mp3</dc:creator>
			<pubDate>Thu, 12 Jan 2012 08:37:53 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-585</guid>
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			<title>marilynlucas11 says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-584</link>
			<description><![CDATA[Wow!
Guys, this is an amazing work!]]></description>
			<dc:creator>marilynlucas11</dc:creator>
			<pubDate>Mon, 31 Oct 2011 08:49:20 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-584</guid>
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			<title>Gilmore says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-583</link>
			<description><![CDATA[Very good tips! Thanks so much for posting them here!]]></description>
			<dc:creator>Gilmore</dc:creator>
			<pubDate>Thu, 20 Oct 2011 10:31:49 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-583</guid>
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			<title>Tiffany Sommers says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-582</link>
			<description><![CDATA[Hello!
Just wanted to thank you for this informative and wonderful post you shared! It was really nice to read it!]]></description>
			<dc:creator>Tiffany Sommers</dc:creator>
			<pubDate>Thu, 06 Oct 2011 12:40:52 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-582</guid>
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			<title>Sarah says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-581</link>
			<description><![CDATA[Thanks for the useful tips, I was just looking for some info on digital signage, I'm glad I found your tutorial, it helped me a lot.
btw I totally agree, picking the color of the content matters a lot for future developments.]]></description>
			<dc:creator>Sarah</dc:creator>
			<pubDate>Mon, 29 Aug 2011 11:19:36 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-581</guid>
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			<title>Queentorrent says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-580</link>
			<description><![CDATA[Thanks for the ideas. There was a couple I wouldn't have thought of on my own. Another good resource that doesn't apply to you but does to everyone else is this blog.]]></description>
			<dc:creator>Queentorrent</dc:creator>
			<pubDate>Wed, 10 Aug 2011 21:54:48 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-580</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-579</link>
			<description><![CDATA[Tam: There's no set length that just "works." The amount of time you should leave something on screen varies with the kind of venue you're in, the movement patterns your viewers will take, and the amount of time they'll spend in front of the screen. But as a rule of thumb, don't expect them to glance at the screen for more than a second or two, so critical information should be able to be passed in that short an amount of time.
Scott: Unless your playback software is doing something very strange, DPI is irrelevant (this is screen media, not print). You only really have to worry about resolution, and yes, you should definitely output your content at the native resolution of the screen for optimal quality. However, if you're planning to expand your network in the future, you might want to author at 1080p resolution so that you can reuse your assets at 1920x1080 when you buy new screens.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Fri, 17 Sep 2010 12:54:13 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-579</guid>
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			<title>Scott says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-578</link>
			<description><![CDATA[What resolution works best for a digital sign? 72 dpi, 96 dpi or 125 dpi. Also, if your screens optimal resolution is 1366 x 768 with an aspect ratio of 16:9 should the artwork be set up at 100% (1366 x 768) or higher?]]></description>
			<dc:creator>Scott</dc:creator>
			<pubDate>Fri, 17 Sep 2010 04:31:26 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-578</guid>
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			<title>Tam says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-577</link>
			<description><![CDATA[What about showing numerous ads for different businesses? How long should each ad be? Flash , graphics vs. video?]]></description>
			<dc:creator>Tam</dc:creator>
			<pubDate>Wed, 14 Jul 2010 21:36:45 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-577</guid>
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			<title>Tam says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-576</link>
			<description><![CDATA[What about showing numerous ads for different businesses? How long should each ad be? Flash , graphics vs. video?]]></description>
			<dc:creator>Tam</dc:creator>
			<pubDate>Wed, 14 Jul 2010 21:26:04 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-576</guid>
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			<title>christian louboutin says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-575</link>
			<description><![CDATA[Nice post!
Helped me a lot,as newby in digital signages.
Sort of became a handbook.]]></description>
			<dc:creator>christian louboutin</dc:creator>
			<pubDate>Thu, 08 Jul 2010 12:38:10 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-575</guid>
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			<title>louboutin shoes says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-574</link>
			<description><![CDATA[Such as preferred run time and types of messaging that should be included?]]></description>
			<dc:creator>louboutin shoes</dc:creator>
			<pubDate>Thu, 08 Jul 2010 12:37:13 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-574</guid>
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			<title>louboutin says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-573</link>
			<description><![CDATA[Thanks for your share.I will come here often]]></description>
			<dc:creator>louboutin</dc:creator>
			<pubDate>Thu, 08 Jul 2010 12:35:47 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-573</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-572</link>
			<description><![CDATA[Hi Rhiannon,
Are you talking about content whose only purchase is to move the viewer in a different direction? If your screen is set up to ALWAYS do just one thing like that, my best advice would be to try out a lot of different messages and see which ones work best. Message length and delivery will be critical, since you're (presumably) trying to attract a moving viewer. Big, bold graphics, and big, clear, easy-to-read text are vital.
Good luck!]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Fri, 12 Mar 2010 00:25:09 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-572</guid>
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			<title>Rhiannon says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-571</link>
			<description><![CDATA[Hi Bill,
Would you be able to offer any insight on attract loops specifically? Such as preferred run time and types of messaging that should be included?
Thanks,]]></description>
			<dc:creator>Rhiannon</dc:creator>
			<pubDate>Thu, 04 Feb 2010 15:03:23 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-571</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-570</link>
			<description><![CDATA[Hi Luis,
Thanks for the kind words. Let me know if there's any other info of this kind that you'd like to see.
Best,
Bill]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Tue, 17 Nov 2009 16:31:12 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-570</guid>
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			<title>Luis says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-569</link>
			<description><![CDATA[Nice post!
Helped me a lot,as newby in digital signages.
Sort of became a handbook.
Thanks!]]></description>
			<dc:creator>Luis</dc:creator>
			<pubDate>Tue, 17 Nov 2009 06:07:59 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-569</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-568</link>
			<description><![CDATA[Hi Bonnie,
What you're talking about is the "loop length," and while there are varying opinions on what's optimal, the general concensus is that the total loop length should be greater than the average trip time for a viewer in your venue. So for example, if you know that the typical shopper at your supermarket spends 20 minutes in the store, you'd want your loop time to be longer - perhaps 25 minutes. Now, that's not to say that you wouldn't show the same message twice (or more) in the loop - that will depend on your business model and the goals for the network. But in general, most people seem to agree that a running loop should only be seen once per trip.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 09 Jul 2009 01:54:57 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-568</guid>
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			<title>Bonnie Murphie says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-567</link>
			<description><![CDATA[I agress, great tips.
I would be interested to here what your thoughts are on how many different messages you should show in one sequence and how long each should display for.
Bonnie
Sydney]]></description>
			<dc:creator>Bonnie Murphie</dc:creator>
			<pubDate>Wed, 08 Jul 2009 23:53:08 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-567</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-566</link>
			<description><![CDATA[Thanks for the kind words, Paul.
I'll be doing an expanded version of these articles along with some new research findings at DSE 2008 in Las Vegas. See you there!]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Mon, 27 Oct 2008 19:47:17 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-566</guid>
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			<title>Paul says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-565</link>
			<description><![CDATA[Great tips! Especially for motion graphic artists.
paul
-cebu, philippines]]></description>
			<dc:creator>Paul</dc:creator>
			<pubDate>Thu, 16 Oct 2008 09:16:02 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/663-making-great-digital-signage-content-a-quick-reference-guide#comment-565</guid>
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