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		<title>Making extra channels pay off</title>
		<description>Discuss Making extra channels pay off</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/652-making-extra-channels-pay-off</link>
		<lastBuildDate>Fri, 17 Apr 2026 06:09:48 +0000</lastBuildDate>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/652-making-extra-channels-pay-off#comment-520</link>
			<description><![CDATA[Hi Abhijit,
Of course you're right - the ROI of the thing is what really counts, and adding channels can definitely improve the **potential** for a bigger payout later on. Critically, though, it shouldn't be done at the expense of keeping sufficient working capital on hand to actually make the network run over the next 6, 9 or 12 months. Considering that so many networks run out of gas before ever getting anywhere near profitable, my advice is always going to err toward the conservative side unless a) there's plenty of money on hand to do the buildout AND run it, and b) the management team can make an effective case for why more is better.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Mon, 17 Mar 2008 00:37:36 +0000</pubDate>
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			<title>Abhijit Sheth@ndtv.com says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/652-making-extra-channels-pay-off#comment-519</link>
			<description><![CDATA[Hi Bill,
This is the first time we are corresonding after meeting you in Bombay.
Very interesting subject of your blog and very timely as we are in the process of setting up multi channel network for a client. The only criterion I belive in setting up a multi channel network is -
1. Clients' need - as derived by you, the expert
2. ROI - in terms of ad dollars.
Regards,
Abhijit]]></description>
			<dc:creator>Abhijit Sheth@ndtv.com</dc:creator>
			<pubDate>Sat, 15 Mar 2008 15:31:17 +0000</pubDate>
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