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		<title>Will economic woes hinder growth for kiosks and digital signs?</title>
		<description>Discuss Will economic woes hinder growth for kiosks and digital signs?</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/649-will-economic-woes-hinder-growth-for-kiosks-and-digital-signs</link>
		<lastBuildDate>Mon, 25 May 2026 18:56:29 +0000</lastBuildDate>
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			<title>Adrian Cotterill says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/649-will-economic-woes-hinder-growth-for-kiosks-and-digital-signs#comment-502</link>
			<description><![CDATA[The 'worst slump in a decade' hit the advertising industry back in 2001 and hit the outdoor folks particularly hard. Many people in this 'vertical' believe that it actually also slowed down the adoption of non-traditional posters etc. - scrollers as well as digital billboards. Strange thing at the moment is that it is these High Impact / Outdoor folks who are many ways start to lead the race in digital.
In terms of the retail vertical I think times have changed and the retailers challenge is all about online - retailers have been slow to wake up to the fact that they ALL need to transform the high street in order to attract custom. For far too long retailers have offered poor pricing alternatives in a shoddy high street package. I think we are starting to see high street retailers realise they need to invest - better looking, more accomodating, more 'theatre' like retail experiences - all of that is good for the signage and kiosk industries.]]></description>
			<dc:creator>Adrian Cotterill</dc:creator>
			<pubDate>Thu, 21 Feb 2008 10:03:44 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/649-will-economic-woes-hinder-growth-for-kiosks-and-digital-signs#comment-502</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/649-will-economic-woes-hinder-growth-for-kiosks-and-digital-signs#comment-501</link>
			<description><![CDATA[Yup, money is money, and lines of credit are definitely becoming both more difficult to get and more expensive. One wonders whether debt or equity capital is going to play a bigger role in digital signage projects that can't be funded out-of-pocket.
On the one hand, there are plenty of networks out there that have some success and could potentially sway VCs to give them (on the aggregate) hundreds of millions of dollars for expansion -- especially if they point at the big Chinese firms trading on the Nasdaq and say "see, that could be us too!"
On the other hand, though, projects coming down the pipeline of big companies (like major retail chains, banks, etc.) aren't a good fit for private equity, which basically leaves either paying cash or using some kind of debt financing.
Either way, with less money available, big projects will become harder to finance, more expensive, or, quite possibly, both.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Wed, 20 Feb 2008 14:03:33 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/649-will-economic-woes-hinder-growth-for-kiosks-and-digital-signs#comment-501</guid>
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			<title>Franois Reeves says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/649-will-economic-woes-hinder-growth-for-kiosks-and-digital-signs#comment-500</link>
			<description><![CDATA[Couldn't agree with you more. Another aspect that has been overlooked is the tightening of financial criteria. It is going to be harder to finance new business ventures, given the consequences of the sub-prime write offs. Less availability of funds might impact the emerging digital signage industry negatively. It might hamper innovations and risky ventures. This is the most damaging side effect of a slowing economy, the thinning of creativity.]]></description>
			<dc:creator>Franois Reeves</dc:creator>
			<pubDate>Wed, 20 Feb 2008 13:30:31 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/649-will-economic-woes-hinder-growth-for-kiosks-and-digital-signs#comment-500</guid>
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