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		<title>What's the secret to great digital signage content?</title>
		<description>Discuss What's the secret to great digital signage content?</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/648-what-s-the-secret-to-great-digital-signage-content</link>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/648-what-s-the-secret-to-great-digital-signage-content#comment-499</link>
			<description><![CDATA[Gary: great advice, and you're absolutely right: you can't use the same content everywhere and expect consistent results. That's one of the key challenges to effective content production in our industry.
\\it was like reading a bill in Congress\\ I love that. So basically it's not only long-winded and unintuitive, but also over-engineered, under-tested and generally useless.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Mon, 18 Feb 2008 18:39:55 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/648-what-s-the-secret-to-great-digital-signage-content#comment-499</guid>
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			<title>Gary Halpin says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/648-what-s-the-secret-to-great-digital-signage-content#comment-498</link>
			<description><![CDATA[Bill, if I had a nickel for everytime I had to explain to a client about the simplicity rule, I wouldn't be working today, but rather surfing somewhere.
When producing Blockbuster TV, we would get some promotional spots from their in-house department and it was like reading a bill in Congress.
While advertising overall should be used to tweak the interest of viewers, when it is inside a retail environment, the idea that we always put forth was tweak their interest so they would engage a store associate to ask more.
We also tested this idea via control tests, with some stores getting the over-information spots while others more simple ones. I'll let you and your readers figure out which ones worked better.]]></description>
			<dc:creator>Gary Halpin</dc:creator>
			<pubDate>Mon, 18 Feb 2008 18:10:35 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/648-what-s-the-secret-to-great-digital-signage-content#comment-498</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/648-what-s-the-secret-to-great-digital-signage-content#comment-497</link>
			<description><![CDATA[Mike: That's a great anecdote. I'll have to start using it :)
Hendrik: Well, if your customers are like mine, they'll push hard, and they'll push often. But results are what counts. Get them to give on one or two spots where you think simplicity will make the most difference, and then let the numbers speak for themselves.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 14 Feb 2008 13:13:56 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/648-what-s-the-secret-to-great-digital-signage-content#comment-497</guid>
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			<title>Hendrik Acket says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/648-what-s-the-secret-to-great-digital-signage-content#comment-496</link>
			<description><![CDATA[O so right !!! "clean and simple" or "KISS" !
But how often the customer (advertiser) pushes to get more (much more) into his ad ?]]></description>
			<dc:creator>Hendrik Acket</dc:creator>
			<pubDate>Thu, 14 Feb 2008 09:55:35 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/648-what-s-the-secret-to-great-digital-signage-content#comment-496</guid>
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			<title>Mike Ganey says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/648-what-s-the-secret-to-great-digital-signage-content#comment-495</link>
			<description><![CDATA[In the ad agency world, we use a great example of the need for simplicity. It goes like this:
Toss a person 5 ping pong balls, and it's likely they won't catch any. But toss them 1, and it's almost always caught.
Great advice for any communication...including blogs.]]></description>
			<dc:creator>Mike Ganey</dc:creator>
			<pubDate>Thu, 14 Feb 2008 02:25:22 +0000</pubDate>
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