<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom">
	<channel>
		<title>Five seconds of fame: Digital signage as a Sippable Medium</title>
		<description>Discuss Five seconds of fame: Digital signage as a Sippable Medium</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/632-five-seconds-of-fame-digital-signage-as-a-sippable-medium</link>
		<lastBuildDate>Fri, 03 Apr 2026 23:20:45 +0000</lastBuildDate>
		<generator>JComments</generator>
		<atom:link href="https://www.wirespring.com/component/jcomments/feed/com_content/632" rel="self" type="application/rss+xml" />
		<item>
			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/632-five-seconds-of-fame-digital-signage-as-a-sippable-medium#comment-420</link>
			<description><![CDATA[Hi Steven,
Thanks very much for the kind words. I think there are two competing forces here that partly explain the failure of PRISM:
On one side are old-school agencies and planners that MUST have an apples-to-apples comparison to TV, print, etc. in order to get their jobs done. They were interested in PRISM, but perhaps not enough to foot the whole R&D bill.
On the other side are shopper marketing experts (like Miller Zell), as well as the retailers and brands themselves, who would much prefer the type of data you're talking about, because it will enable them to do more business (as opposed to CPM-style ads, which just enable them to maybe sell some ads).
What we're seeing from the measurement newcomers is exactly the kind of approach that you're talking about, and in the end, it may well prove to be the right one.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Tue, 03 Feb 2009 20:37:43 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/632-five-seconds-of-fame-digital-signage-as-a-sippable-medium#comment-420</guid>
		</item>
		<item>
			<title>Steven Skinner says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/632-five-seconds-of-fame-digital-signage-as-a-sippable-medium#comment-419</link>
			<description><![CDATA[Bill, I find your insights (even this dated one) to always be insightful. It seems to us at Miller Zell that perhaps the PRISM initiative suffered from too many appendages. Perhaps the better way to go is to build out a smaller more economical data model that all agree to as part of their shopper (or customer) data warehouse models. We can then as an industry begin to capture consistent data and have a consistent view of the whole shopper insight medium. Let's define this thing from a pure shopper insight perspective as opposed to muddling the water with all other media elements...start small and then build it.]]></description>
			<dc:creator>Steven Skinner</dc:creator>
			<pubDate>Mon, 26 Jan 2009 21:23:20 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/632-five-seconds-of-fame-digital-signage-as-a-sippable-medium#comment-419</guid>
		</item>
	</channel>
</rss>
