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		<title>NBC Universal picks a digital signage advertising model - but is it the right one?</title>
		<description>Discuss NBC Universal picks a digital signage advertising model - but is it the right one?</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/623-nbc-universal-picks-a-digital-signage-advertising-model-but-is-it-the-right-one</link>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/623-nbc-universal-picks-a-digital-signage-advertising-model-but-is-it-the-right-one#comment-386</link>
			<description><![CDATA[Hi Brian,
For the most part the local model is still primarily being addressed by in-house sales teams and other local ad sales teams (e.g. for the local newspaper, etc.). There are a couple of companies, notably Ripple TV, who are trying to scale the local model up through technology and partnerships, as well as a few startups on the horizon offering technological solutions to link local advertisers to local networks, kind of like how SeeSaw Networks aggregates digital signage installations to simplify national ad buys.
For the most part, though, this segment of the market remains under-served, in my opinion.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Fri, 07 Mar 2008 14:05:46 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/623-nbc-universal-picks-a-digital-signage-advertising-model-but-is-it-the-right-one#comment-386</guid>
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			<title>Brian says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/623-nbc-universal-picks-a-digital-signage-advertising-model-but-is-it-the-right-one#comment-385</link>
			<description><![CDATA[With all the attention being paid to national advertisers, media buyers, ad agencies, and the model for digital out of home, who is addressing the local sales model?]]></description>
			<dc:creator>Brian</dc:creator>
			<pubDate>Fri, 07 Mar 2008 05:02:49 +0000</pubDate>
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