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		<title>Building brands at retail: Is digital signage a good fit?</title>
		<description>Discuss Building brands at retail: Is digital signage a good fit?</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/620-building-brands-at-retail-is-digital-signage-a-good-fit</link>
		<lastBuildDate>Fri, 03 Apr 2026 23:26:06 +0000</lastBuildDate>
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			<title>Pooja says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/620-building-brands-at-retail-is-digital-signage-a-good-fit#comment-384</link>
			<description><![CDATA[Hey, guys..am from an digital media circle and help companies to market their brands effectively through our medium. I want to know that wat is the best way to approach top notch brands and get them on my screens. (for an ad) If anyone wish to invest in digital marketing plz..do contact at 91-9971035927]]></description>
			<dc:creator>Pooja</dc:creator>
			<pubDate>Wed, 12 Aug 2009 09:22:44 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/620-building-brands-at-retail-is-digital-signage-a-good-fit#comment-384</guid>
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			<title>dennis says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/620-building-brands-at-retail-is-digital-signage-a-good-fit#comment-383</link>
			<description><![CDATA[please call Dennis in ref to brand ads 310 5506178]]></description>
			<dc:creator>dennis</dc:creator>
			<pubDate>Sun, 09 Nov 2008 20:45:51 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/620-building-brands-at-retail-is-digital-signage-a-good-fit#comment-383</guid>
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			<title>Roahre Jansen says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/620-building-brands-at-retail-is-digital-signage-a-good-fit#comment-382</link>
			<description><![CDATA[Thanks Bill. Digital advertising in store is where i am positioning my company.Our business is all about creating the most advanced, reliable digital network. Having software that gives the store owner(manager)the ability to interact with market related issues is the latest of the products that we have bagged in our arsenal.I think that companies like us who have devoted all to the digital wave that has triggered world wide better be in great shape when that wave starts to loom. Instore digital is growing in S.A. and i hope to announce some good news in due course.
Regards
Roahre Jansen]]></description>
			<dc:creator>Roahre Jansen</dc:creator>
			<pubDate>Thu, 18 Sep 2008 19:17:01 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/620-building-brands-at-retail-is-digital-signage-a-good-fit#comment-382</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/620-building-brands-at-retail-is-digital-signage-a-good-fit#comment-381</link>
			<description><![CDATA[Hi Roahre,
Thanks very much for the input. Given the two previous comments were both from sub-Saharan Africa, it seems like there's a healthy amount of activity going on over there!
I'm extremely interested in watching how the digital out-of-home market continues to evolve in places lacking the legacy infrastructure of the US, Europe and Japan. Likewise, it's fascinating to watch the traditional media's reaction as ad spending shifts to our new medium (as well as others, of course).]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Fri, 05 Sep 2008 15:45:26 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/620-building-brands-at-retail-is-digital-signage-a-good-fit#comment-381</guid>
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			<title>Roahre Jansen says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/620-building-brands-at-retail-is-digital-signage-a-good-fit#comment-380</link>
			<description><![CDATA[The reading matter is most interesting.My company has several years of experience in promoting the real values and benefits of in-store digital with various retail and wholesale chains in the Sub Sahara( South Africa). The commanders of these organizations are comming around to the new prospects of digital and i understand the global stats. If i can add my penny's worth" Digital is the most flexible of all the traditional ad mediums. It is still early days and in time digital will have a significant slice of the ad spend cake.
Look forward to hearing from you.
Regards']]></description>
			<dc:creator>Roahre Jansen</dc:creator>
			<pubDate>Thu, 21 Aug 2008 18:15:20 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/620-building-brands-at-retail-is-digital-signage-a-good-fit#comment-380</guid>
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			<title>Craig says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/620-building-brands-at-retail-is-digital-signage-a-good-fit#comment-379</link>
			<description><![CDATA[Spot on, all comments very valid....I head up In Store media for South Africa's biggest retailer, Pick n Pay and am in the process of investing huge sums of money behind in store digital TV....My big 4 challenges:
1. Get the right scale, brand want numbers.
2. Measure the results effectively, only way to convince the brand guys.
3. Content, Content,Content....This is the holy grail, get it right and volumes swing...
4. Credibility - If we as big retailers want to take on the big media boys and run these channels internally....we need to seriously get all our ducks in a row....
interested to interact further.....]]></description>
			<dc:creator>Craig</dc:creator>
			<pubDate>Wed, 11 Jun 2008 19:35:36 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/620-building-brands-at-retail-is-digital-signage-a-good-fit#comment-379</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/620-building-brands-at-retail-is-digital-signage-a-good-fit#comment-378</link>
			<description><![CDATA[Hi Ghassan,
I agree with you - those companies who can truly articulate the benefit of the network and then implement it in such a way that it actually **delivers** on that promise are going to be in huge demand over the next few years. For now, though, there's still enough of a "Wild West" mentality out there that all sorts of companies are jumping into signage head-first, without truly understanding how it works in different kinds of environments.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Wed, 02 Jan 2008 21:37:17 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/620-building-brands-at-retail-is-digital-signage-a-good-fit#comment-378</guid>
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			<title>Ghassan says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/620-building-brands-at-retail-is-digital-signage-a-good-fit#comment-377</link>
			<description><![CDATA[A very interesting piece of information here. As a newcomer to the business I am surprised to learn that there are many companies with little experience in in-store marketing projects. I believe those who would capitalize on it will gain a serious long term advantage.]]></description>
			<dc:creator>Ghassan</dc:creator>
			<pubDate>Wed, 26 Dec 2007 13:50:15 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/620-building-brands-at-retail-is-digital-signage-a-good-fit#comment-377</guid>
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