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		<title>Digital signage networks: Advertising-supported networks</title>
		<description>Discuss Digital signage networks: Advertising-supported networks</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/603-digital-signage-networks-advertising-supported-networks</link>
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			<title>steve says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/603-digital-signage-networks-advertising-supported-networks#comment-374</link>
			<description><![CDATA[Can anyone suggest a good media sales agency for a network hosted in medical facilities?]]></description>
			<dc:creator>steve</dc:creator>
			<pubDate>Thu, 18 Feb 2010 18:29:10 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/603-digital-signage-networks-advertising-supported-networks#comment-374</guid>
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			<title>Minakshi says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/603-digital-signage-networks-advertising-supported-networks#comment-373</link>
			<description><![CDATA[Thank you so much Bill!! It was really helpful.]]></description>
			<dc:creator>Minakshi</dc:creator>
			<pubDate>Thu, 21 Jan 2010 18:07:11 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/603-digital-signage-networks-advertising-supported-networks#comment-373</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/603-digital-signage-networks-advertising-supported-networks#comment-372</link>
			<description><![CDATA[Hi Eric,
This reply probably finds you too late, but perhaps somebody else will find it useful. The share that the retailer gets should be proportional to their investment. If they're just giving you floor space (or worse, ceiling space), I think 15% is completely fair. However, we've seen time and time again that the networks that perform the best have better venue buy-in. Are they paying for any of the screens? Installations? Is there a mandatory buy-in for them (e.g. do they have to purchase XX minutes of screen time per month?). If the answer is yes, they probably deserve more. I've seen stores demand upwards of 50% or more, but they always have skin in the game in those cases. That reduces the risk for the network manager, which in turn reduces the potential reward.
Minakshi: I'm not a lawyer, and the law is going to be different in every locale, but often advertising is classified as a "service" and isn't subject to sales tax. This again varies from state-to-state, and in fact some municipalities charge *extra* taxes for advertising-related services, so my advice is to check with your local and state governments to see what services (if any) are subject to sales tax.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Wed, 20 Jan 2010 15:37:45 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/603-digital-signage-networks-advertising-supported-networks#comment-372</guid>
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		<item>
			<title>Minakshi says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/603-digital-signage-networks-advertising-supported-networks#comment-371</link>
			<description><![CDATA[Do a customer needs to pay sales tax for advertising on the digital signage?]]></description>
			<dc:creator>Minakshi</dc:creator>
			<pubDate>Sun, 17 Jan 2010 22:37:32 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/603-digital-signage-networks-advertising-supported-networks#comment-371</guid>
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			<title>Eric says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/603-digital-signage-networks-advertising-supported-networks#comment-370</link>
			<description><![CDATA[Our company has a plan for in-store digital signage which we will be investing all costs. We offered 15% of all revenue generated by the ad sales to the retail chain whom we are negotiating with and they are asking for 20%. What do you think is a fair share? We also asked for 10 year term but they offered 5 year term. What is the reasonable term of agreement with venues?]]></description>
			<dc:creator>Eric</dc:creator>
			<pubDate>Tue, 25 Mar 2008 15:54:16 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/603-digital-signage-networks-advertising-supported-networks#comment-370</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/603-digital-signage-networks-advertising-supported-networks#comment-369</link>
			<description><![CDATA[This is a gross simplification of the main market challenges, but maybe they'll help point you in the right direction:
If you're trying to score national advertisers like Coca-Cola or P&G, you're going to need to have a significant presence in the top 10 DMAs, maybe 20. Less than that and I'd be surprised if they were even willing to do a free trial with you.
For local/regional advertisers, a CPM or OTS is a nice baseline, but most are actually looking for real results (think newspaper classifieds or Craigslist listings). Thus I don't recommend basing your whole argument/sales pitch around how great a CPM you're offering. Figure out a way to track the benefit of the sign, and use that as the main driver in your pitch.
Finally, never **ever** give ad slots away for free, except if you have to do make-goods, or are giving a gift to a very good customer. Trials should **always** be paid. I'd recommend first trying to stick with your baseline price but offer the ad for a longer term (e.g. if you normally charge $1000/spot/month, make the introductory offer $1000/spot for 2 months), and only with heavy pressure consider dropping your prices. You're screen real estate is valuable, make sure your potential customers appreciate that (and agree with it) before you let them sign up.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Fri, 29 Feb 2008 21:13:01 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/603-digital-signage-networks-advertising-supported-networks#comment-369</guid>
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			<title>Leigh says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/603-digital-signage-networks-advertising-supported-networks#comment-368</link>
			<description><![CDATA[We had invested to an electronic billboard just recently and we are having a hard time marketing it since its not within our industry-property development.
Most of the prospective advertisers will only take advantage of the trial period and after that, they are good as gone.
Even the higher-ups are not that adept with this, that's why they cannot shed some light to me regarding this matter.
I'm trying to find answers and guides if any to help me with such constraints.
Thank you so much for hearing me out.]]></description>
			<dc:creator>Leigh</dc:creator>
			<pubDate>Sat, 23 Feb 2008 07:06:57 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/603-digital-signage-networks-advertising-supported-networks#comment-368</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/603-digital-signage-networks-advertising-supported-networks#comment-367</link>
			<description><![CDATA[scook: Far be it from me to discourage an entrepreneur, but it does seem that a lot of people are jumping on the digital signage bandwagon without really knowing what they're getting themselves into. I'd never, ever say "no, you can't do this" to anyone. But the trends above have been observed over the past several years, and hundreds of newly-minted networks, so I'm pretty confident they're accurate.
You might also want to check out our article on [[http://www.wirespring.com/dynamic_digital_signag e_and_interactive_kiosks_journal/articles/5_crucia l_steps_that_can_make_or_break_your_digital_signag e_project-345.html|5 crucial steps that can make or break your digital signage project]]]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Sat, 16 Feb 2008 17:08:34 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/603-digital-signage-networks-advertising-supported-networks#comment-367</guid>
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			<title>scook says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/603-digital-signage-networks-advertising-supported-networks#comment-366</link>
			<description><![CDATA[Thank you for sharing this information freely. It has been a tremendous help in my decision to not move forward with an idea that I had. You made some very valid points that have confirmed some of my fears about starting up this kind of business.]]></description>
			<dc:creator>scook</dc:creator>
			<pubDate>Sat, 16 Feb 2008 01:23:25 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/603-digital-signage-networks-advertising-supported-networks#comment-366</guid>
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