<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom">
	<channel>
		<title>Interactive retail tools improve recall, but spur false memories</title>
		<description>Discuss Interactive retail tools improve recall, but spur false memories</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/596-interactive-retail-tools-improve-recall-but-spur-false-memories</link>
		<lastBuildDate>Fri, 03 Apr 2026 23:14:28 +0000</lastBuildDate>
		<generator>JComments</generator>
		<atom:link href="https://www.wirespring.com/component/jcomments/feed/com_content/596" rel="self" type="application/rss+xml" />
		<item>
			<title>web says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/596-interactive-retail-tools-improve-recall-but-spur-false-memories#comment-355</link>
			<description><![CDATA[I'll try it out on training corporate clients]]></description>
			<dc:creator>web</dc:creator>
			<pubDate>Mon, 09 Feb 2009 09:08:07 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/596-interactive-retail-tools-improve-recall-but-spur-false-memories#comment-355</guid>
		</item>
		<item>
			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/596-interactive-retail-tools-improve-recall-but-spur-false-memories#comment-354</link>
			<description><![CDATA[Hi Dolapo,
Multi-modal learning is pretty well accepted, especially in early/primary education. Extending these known and well-understood concepts to out-of-home media and interactive tools makes sense, since they can aid in both comprehension and recall, two critical areas for marketers and consumers alike.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Wed, 13 Feb 2008 14:57:13 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/596-interactive-retail-tools-improve-recall-but-spur-false-memories#comment-354</guid>
		</item>
		<item>
			<title>Dolapo Taiwo says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/596-interactive-retail-tools-improve-recall-but-spur-false-memories#comment-353</link>
			<description><![CDATA[These findings are really interesting. Prior to this, I had never even thought of the concept of multi-modal learning.]]></description>
			<dc:creator>Dolapo Taiwo</dc:creator>
			<pubDate>Wed, 13 Feb 2008 09:37:30 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/596-interactive-retail-tools-improve-recall-but-spur-false-memories#comment-353</guid>
		</item>
	</channel>
</rss>
