<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom">
	<channel>
		<title>Focus on shopper marketing to improve store experience, ROI</title>
		<description>Discuss Focus on shopper marketing to improve store experience, ROI</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/593-focus-on-shopper-marketing-to-improve-store-experience-roi</link>
		<lastBuildDate>Fri, 03 Apr 2026 23:38:28 +0000</lastBuildDate>
		<generator>JComments</generator>
		<atom:link href="https://www.wirespring.com/component/jcomments/feed/com_content/593" rel="self" type="application/rss+xml" />
		<item>
			<title>Amy says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/593-focus-on-shopper-marketing-to-improve-store-experience-roi#comment-350</link>
			<description><![CDATA[I think, that is so interesting now in company.]]></description>
			<dc:creator>Amy</dc:creator>
			<pubDate>Mon, 13 May 2013 13:53:14 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/593-focus-on-shopper-marketing-to-improve-store-experience-roi#comment-350</guid>
		</item>
		<item>
			<title>Robert says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/593-focus-on-shopper-marketing-to-improve-store-experience-roi#comment-349</link>
			<description><![CDATA[Good article. I think CPG's have a big opportunity in Shopper Marketing, simply because Shopper Marketing is really about the "Path to Purchase," which means an opportunity to influence the purchase at multiple touchpoints. [[http://blog.groceryshopping.net/|Grocery Shopping Network]]]]></description>
			<dc:creator>Robert</dc:creator>
			<pubDate>Mon, 28 Feb 2011 16:18:20 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/593-focus-on-shopper-marketing-to-improve-store-experience-roi#comment-349</guid>
		</item>
		<item>
			<title>Maggie Xiaomin Wu says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/593-focus-on-shopper-marketing-to-improve-store-experience-roi#comment-348</link>
			<description><![CDATA[Great blog on shopper marketing. The future of shopper marketing will include trade marketing as well, and will overshadow traditional marketing. That's my prediction.
Shopper marketing and trade marketing together make sense since they deal with channel front. The budget allocation is merging toward that direction already.]]></description>
			<dc:creator>Maggie Xiaomin Wu</dc:creator>
			<pubDate>Tue, 07 Dec 2010 21:36:40 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/593-focus-on-shopper-marketing-to-improve-store-experience-roi#comment-348</guid>
		</item>
		<item>
			<title>amjad says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/593-focus-on-shopper-marketing-to-improve-store-experience-roi#comment-347</link>
			<description><![CDATA[hello all,
nice post
thanks for this beautiful blog.]]></description>
			<dc:creator>amjad</dc:creator>
			<pubDate>Sat, 19 Jun 2010 16:59:35 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/593-focus-on-shopper-marketing-to-improve-store-experience-roi#comment-347</guid>
		</item>
		<item>
			<title>Yasir says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/593-focus-on-shopper-marketing-to-improve-store-experience-roi#comment-346</link>
			<description><![CDATA[Shopper marking relate to brand activation and the steps should follow in shopper marketing get from brand activation.]]></description>
			<dc:creator>Yasir</dc:creator>
			<pubDate>Fri, 18 Dec 2009 11:59:17 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/593-focus-on-shopper-marketing-to-improve-store-experience-roi#comment-346</guid>
		</item>
		<item>
			<title>Mike Anthony says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/593-focus-on-shopper-marketing-to-improve-store-experience-roi#comment-345</link>
			<description><![CDATA[Three years on and how much has changed. There appear to still be lots of interest, but little cohesive thought into what is shopper marketing, and what to do about it.
There is a shopper marketing revolution waiting to happen - but it requires more commitment and thought from the industry. Too many still believe that shopper marketing is limited to gizmos and promos in-store - yet with a little thought it is clear that shopper marketing IS marketing - and integrating it into the entire marketing mix is more than beneficial; it is essential.]]></description>
			<dc:creator>Mike Anthony</dc:creator>
			<pubDate>Fri, 23 Oct 2009 09:08:22 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/593-focus-on-shopper-marketing-to-improve-store-experience-roi#comment-345</guid>
		</item>
		<item>
			<title>stella marris says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/593-focus-on-shopper-marketing-to-improve-store-experience-roi#comment-344</link>
			<description><![CDATA[hi how can one market a shopper software on the internet and where can one get the target market.?]]></description>
			<dc:creator>stella marris</dc:creator>
			<pubDate>Mon, 31 Aug 2009 11:19:27 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/593-focus-on-shopper-marketing-to-improve-store-experience-roi#comment-344</guid>
		</item>
		<item>
			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/593-focus-on-shopper-marketing-to-improve-store-experience-roi#comment-343</link>
			<description><![CDATA[Hi Navjot,
What kind of telecom are you talking about? If you're thinking of retail wireless stores, the practices are similar to any other retail environment -- especially consumer electronics where other complex, big-ticket goods are sold. If you're talking about B2B or industrial telecom, I don't know the first thing about those markets :)
If you're new to shopper marketing, I definitely recommend you check out the [[http://hubmagazine.com/?cat=5|HUB's section on the subject]]. Lots of experts chime in there all the time.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Tue, 05 Feb 2008 16:29:53 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/593-focus-on-shopper-marketing-to-improve-store-experience-roi#comment-343</guid>
		</item>
		<item>
			<title>navjot says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/593-focus-on-shopper-marketing-to-improve-store-experience-roi#comment-342</link>
			<description><![CDATA[can u tell me anythin abt shopper marketing model in telecom industry...]]></description>
			<dc:creator>navjot</dc:creator>
			<pubDate>Mon, 04 Feb 2008 12:01:33 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/593-focus-on-shopper-marketing-to-improve-store-experience-roi#comment-342</guid>
		</item>
	</channel>
</rss>
