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		<title>YouTube gives Google a killer app for digital signage displays</title>
		<description>Discuss YouTube gives Google a killer app for digital signage displays</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/588-youtube-gives-google-a-killer-app-for-digital-signage-displays</link>
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			<title>Digital Signage Displays says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/588-youtube-gives-google-a-killer-app-for-digital-signage-displays#comment-329</link>
			<description><![CDATA[Digital signage grab the attention of your target audience through digital signage displays of www.allsee-tech.com Find affordable custom size digital display solutions that fit any public environment and give a great return on your advertisement investment.]]></description>
			<dc:creator>Digital Signage Displays</dc:creator>
			<pubDate>Mon, 14 Mar 2011 02:24:10 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/588-youtube-gives-google-a-killer-app-for-digital-signage-displays#comment-329</guid>
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			<title>Digital Signage Displays says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/588-youtube-gives-google-a-killer-app-for-digital-signage-displays#comment-328</link>
			<description><![CDATA[Digital signage grab the attention of your target audience through digital signage displays of www.allsee-tech.com Find affordable custom size digital display solutions that fit any public environment and give a great return on your advertisement investment.]]></description>
			<dc:creator>Digital Signage Displays</dc:creator>
			<pubDate>Mon, 14 Mar 2011 02:23:45 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/588-youtube-gives-google-a-killer-app-for-digital-signage-displays#comment-328</guid>
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			<title>Steve Lanninig says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/588-youtube-gives-google-a-killer-app-for-digital-signage-displays#comment-327</link>
			<description><![CDATA[Just had the fortune to run into your article, Bill. And I do appreciate Tom's input.
With Google just now moving off the proverbial dime in DS, my client just told me with only half a tongue in cheek, "Pack your bags, Google is now officially in the digital signage business!"
It seems the the "No Wal-Mart here--it'll cost too many businesses" mindset is now sweeping some of the middle and lower market DS industry. Because of the niche-narrowing Wal-Mart caused, my clients were more successful and even learned (most of the time) to embrace the idea of multiple Wal-Marts for each metro area as to not affecting their own (now smartened niche) market share.
I see the same thing happening here with Google. I feel Google has just launched an eventual army of DS entrepreneurs across the globe with their recent moves--and all of us should embrace their move. Am I missing something with this assessment? Google just raised the tide--and all the rest of us 'boats' are going to (for the mostpart) enjoy the ride.
Your thoughts?
Steve Lanning
301-790-0103]]></description>
			<dc:creator>Steve Lanninig</dc:creator>
			<pubDate>Wed, 08 Apr 2009 09:03:40 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/588-youtube-gives-google-a-killer-app-for-digital-signage-displays#comment-327</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/588-youtube-gives-google-a-killer-app-for-digital-signage-displays#comment-326</link>
			<description><![CDATA[Hi Tom,
Thanks for the kind words. In the 14 months since I wrote this article Google hasn't done much to advance their place in our little sector of the industry, though they're certainly moving aggressively into radio, TV and print advertising.
Per your comment, they'll have to walk a fine line if they ever expect to use user-generated content in advertising. While they could do as you say and side-step a lot of the responsibilities using a customer-chosen system, that approach would also limit the revenue potential of UGC, and that doesn't seem very Googlish given their insane command of the online advertising marketplace.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Mon, 21 Jan 2008 16:21:28 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/588-youtube-gives-google-a-killer-app-for-digital-signage-displays#comment-326</guid>
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			<title>Tom O'Rourke says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/588-youtube-gives-google-a-killer-app-for-digital-signage-displays#comment-325</link>
			<description><![CDATA[I was impressed with your article. Thanks for putting it together. I've been involved in the "Narrowcasting" side of Digital Signage and know that a lot of what you conclude.
Google gets away from ownership rights by feeding up "customer chosen" content. With an adSense - like system to allow people to bid on the ads that run, say at an airport gate, they will also get around the ownership, royalty and residual snares that await.
Thanks again. I enjoyed reading it.
Tom O'Rourke
206-612-6006]]></description>
			<dc:creator>Tom O'Rourke</dc:creator>
			<pubDate>Fri, 18 Jan 2008 22:29:27 +0000</pubDate>
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