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		<title>The Digital Signage Content Strategies Summit: Five key points</title>
		<description>Discuss The Digital Signage Content Strategies Summit: Five key points</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/555-the-digital-signage-content-strategies-summit-five-key-points</link>
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			<title>Katie says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/555-the-digital-signage-content-strategies-summit-five-key-points#comment-310</link>
			<description><![CDATA[I think digital signage is great. The few LED video walls that I have seen used for ad space have been much nicer to look at than the traditional billboard. I'm not sure if the advertisers are putting more work into the message and content of the ad because of the location placement of the ad, and being on an or if advertising in general is just getting better, but I like it.]]></description>
			<dc:creator>Katie</dc:creator>
			<pubDate>Fri, 22 Jan 2010 19:01:59 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/555-the-digital-signage-content-strategies-summit-five-key-points#comment-310</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/555-the-digital-signage-content-strategies-summit-five-key-points#comment-309</link>
			<description><![CDATA[Hi Jeremy,
Yeah, the Strategy Institute Content conference is typically a good one, and you'll certainly fit right in with the crowd there given your current business. Let me know if you learn anything good :)]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 01 Oct 2009 14:30:47 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/555-the-digital-signage-content-strategies-summit-five-key-points#comment-309</guid>
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			<title>Jeremy Gavin says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/555-the-digital-signage-content-strategies-summit-five-key-points#comment-308</link>
			<description><![CDATA[Of your five points above, I agree with you and Rebecca - the power for digital signage content to motivate is really exciting personally to me. I've always been drawn to very well done posters - more so than commercials. I feel digital signage content, when done very well is more like an animated or interactive poster than it is a commercial. Just picked up on this post now as I looked into the Strategy Institute's new conferences. Sounds like they have value - so I'll head to the one in November.]]></description>
			<dc:creator>Jeremy Gavin</dc:creator>
			<pubDate>Thu, 01 Oct 2009 05:03:10 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/555-the-digital-signage-content-strategies-summit-five-key-points#comment-308</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/555-the-digital-signage-content-strategies-summit-five-key-points#comment-307</link>
			<description><![CDATA[Hi Alexander,
I think Lauren's point when coining the term ROO was to suggest that "objectives" and "investment" are sometimes used interchangeably, and there are times where missing a short-term ROI goal to meet some broader objective goal can result in a much larger return on the initial investment in the long-run.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Fri, 05 Sep 2008 15:47:57 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/555-the-digital-signage-content-strategies-summit-five-key-points#comment-307</guid>
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			<title>Alexander von Roon says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/555-the-digital-signage-content-strategies-summit-five-key-points#comment-306</link>
			<description><![CDATA[Although I object the mix of financial terms such as "ROI" with "ROO" I agree that the market for signage offers vast opportunities.
We are already receieving more and more requests for these needs and are currently producing especially for this market.]]></description>
			<dc:creator>Alexander von Roon</dc:creator>
			<pubDate>Fri, 29 Aug 2008 18:24:29 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/555-the-digital-signage-content-strategies-summit-five-key-points#comment-306</guid>
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