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		<title>Tesco's digital signage advertising network may be struggling</title>
		<description>Discuss Tesco's digital signage advertising network may be struggling</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/551-tesco-s-digital-signage-advertising-network-may-be-struggling</link>
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			<title>Las Vegas Signage says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/551-tesco-s-digital-signage-advertising-network-may-be-struggling#comment-305</link>
			<description><![CDATA[Digital Signage has a flexibility and efficiency with electronic scheduling and advertising revenue opportunities]]></description>
			<dc:creator>Las Vegas Signage</dc:creator>
			<pubDate>Sat, 21 May 2011 01:44:29 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/551-tesco-s-digital-signage-advertising-network-may-be-struggling#comment-305</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/551-tesco-s-digital-signage-advertising-network-may-be-struggling#comment-304</link>
			<description><![CDATA[Hi Shyam,
This article was published all the way back in 2006. In 2007, Tesco dropped JC Decaux in favor of Dunnhumby, a retail marketing specialist.
The network has been re-branded Tesco Screens, utilizes a completely new format, and is apparently quite successful now. You can read more about that conversion [[http://digitalsignagenews.blogspot.com/2007/07/t esco-tv-to-become-tesco-screens.html|here]]]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Fri, 18 Jan 2008 03:45:33 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/551-tesco-s-digital-signage-advertising-network-may-be-struggling#comment-304</guid>
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			<title>Shyam Venkatraman says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/551-tesco-s-digital-signage-advertising-network-may-be-struggling#comment-303</link>
			<description><![CDATA[It is not surprising that Tesco TV is facing challenges. In economies such as China, where noise, bright colors are accepted better than in UK, the use of sound in shops and buses has raised protests.
The second aspect that I find surprising is depending only on Instore Products (my understanding could be wrong here) advertisements.
Companies such as Q-Vision in Sweden (q-vision.se) have generated revenues for shops through the Check out line advertising to support instore promotion.
An hybrid model (revenue generation through advertising for external offers and POS advertising) would probably work much better for Tesco without sound.]]></description>
			<dc:creator>Shyam Venkatraman</dc:creator>
			<pubDate>Thu, 17 Jan 2008 19:45:15 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/551-tesco-s-digital-signage-advertising-network-may-be-struggling#comment-303</guid>
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