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		<title>Is Wal-Mart's in-store TV network really more effective than TV?</title>
		<description>Discuss Is Wal-Mart's in-store TV network really more effective than TV?</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/548-is-wal-mart-s-in-store-tv-network-really-more-effective-than-tv</link>
		<lastBuildDate>Tue, 09 Jun 2026 05:48:05 +0000</lastBuildDate>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/548-is-wal-mart-s-in-store-tv-network-really-more-effective-than-tv#comment-302</link>
			<description><![CDATA[If it makes you feel better, in the years since this article was first written Walmartand many others have gotten away from using audio in most of their in-store commercials. Employee fatigue was the number one reason behind this, though customer irritation and the overall (poor) effectiveness of ads that relied on audio were certainly a very close second and third.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Fri, 25 Sep 2009 08:44:26 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/548-is-wal-mart-s-in-store-tv-network-really-more-effective-than-tv#comment-302</guid>
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			<title>ralfdog says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/548-is-wal-mart-s-in-store-tv-network-really-more-effective-than-tv#comment-301</link>
			<description><![CDATA[The funny thing about that whistling is that some people don't even hear it. I asked some Walmart employees and they never hear it. I think it is some techno, subliminal conspiracy, a directed sound system that drills into a few random brains.]]></description>
			<dc:creator>ralfdog</dc:creator>
			<pubDate>Wed, 23 Sep 2009 17:08:07 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/548-is-wal-mart-s-in-store-tv-network-really-more-effective-than-tv#comment-301</guid>
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			<title>chris koegler says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/548-is-wal-mart-s-in-store-tv-network-really-more-effective-than-tv#comment-300</link>
			<description><![CDATA[I MUST SAY WALMART NEEDS AND I MEAN NEEDS TO CHANGE THAT GOD AWFUL WHISTLING COMMERICAL FROM TRAC PHONE ITS VERY IRRITATING TO HAVE TO LISTEN TO THAT FOR WHAT NOW 2 YEARS ITS TIME TO CHANGE I HATE TO EVEN SHOP THERE ANYMORE BECAUSE I CANT STAND TO HEAR THAT ANYMORE TALK ABOUT BORING IRRITATING NERVE RACKING ITS GOTTA GO AND I MEAN NOW IF THIS ISNT THE PLACE TO SEND THIS THEN COULD YOU PASS IT ON TO WALMART I HAVE HEARD OTHERS IN THE STORE SAY THE SAME THING I HAVE ITS TIME TO STOP THE WHISLETING WONT SHOP THERE TILL ITS DONE TO ME ITS VERY BAD BUSINESS CUSTOMERS ARE NOT HAPPY TO HEAR THIS EVERY DAY AND EVERY DAY ETC.]]></description>
			<dc:creator>chris koegler</dc:creator>
			<pubDate>Fri, 01 May 2009 16:50:56 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/548-is-wal-mart-s-in-store-tv-network-really-more-effective-than-tv#comment-300</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/548-is-wal-mart-s-in-store-tv-network-really-more-effective-than-tv#comment-299</link>
			<description><![CDATA[The older generation of Walmart TV did use those ceiling-mounted displays pretty much exclusively, though the new "Smart Network" they began introducing in 2008 uses many more endcap and shelf-level displays.
Interestingly, while you might think that the ceiling mounted displays were wasted money, Walmart apparently found enough value in them to fund the massive internal expansion of the channel themselves. So I guess it's doing something for them :)]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Wed, 18 Feb 2009 15:27:46 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/548-is-wal-mart-s-in-store-tv-network-really-more-effective-than-tv#comment-299</guid>
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			<title>Oriostar says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/548-is-wal-mart-s-in-store-tv-network-really-more-effective-than-tv#comment-298</link>
			<description><![CDATA[Does this include those TVs above shoppers heads that people only glance at for a couple of seconds, if so, this is just alot of wasted .]]></description>
			<dc:creator>Oriostar</dc:creator>
			<pubDate>Mon, 16 Feb 2009 22:38:29 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/548-is-wal-mart-s-in-store-tv-network-really-more-effective-than-tv#comment-298</guid>
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