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		<title>Bridging out-of-home advertising and direct marketing with digital signs and kiosks</title>
		<description>Discuss Bridging out-of-home advertising and direct marketing with digital signs and kiosks</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/534-bridging-out-of-home-advertising-and-direct-marketing-with-digital-signs-and-kiosks</link>
		<lastBuildDate>Fri, 03 Apr 2026 23:42:56 +0000</lastBuildDate>
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			<title>Anoo says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/534-bridging-out-of-home-advertising-and-direct-marketing-with-digital-signs-and-kiosks#comment-289</link>
			<description><![CDATA[I think everyone is following the [[http://www.signevent.com/|mobile billboards]] way of advertising. People are selling space on their cars as advertising space.]]></description>
			<dc:creator>Anoo</dc:creator>
			<pubDate>Sun, 16 Nov 2008 03:55:16 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/534-bridging-out-of-home-advertising-and-direct-marketing-with-digital-signs-and-kiosks#comment-289</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/534-bridging-out-of-home-advertising-and-direct-marketing-with-digital-signs-and-kiosks#comment-288</link>
			<description><![CDATA[Hi Scott,
There are a lot of "experiential marketing" experiments going on out there. I've seen everything from hot air balloons to regular people covered over with LCD screens and sent out into the world, so scooter advertising (which would just be another form of mobile billboards, in my mind) doesn't seem too strange.
In each of these cases, you're of course trading message availability for impact, since a moving billboard might be eye-catching, but it's hard to impart a lot of information to a viewer, and the message is never in the same place twice, so you essentially have to track both your message and your potential audience at the same time.
That having been said, I'm a big believer in getting the right message to the right person at the right place and time, so armed with sufficient information, I think that mobile billboards will continue to play a role, albeit a niche one.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 03 Jan 2008 12:50:39 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/534-bridging-out-of-home-advertising-and-direct-marketing-with-digital-signs-and-kiosks#comment-288</guid>
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			<title>scott says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/534-bridging-out-of-home-advertising-and-direct-marketing-with-digital-signs-and-kiosks#comment-287</link>
			<description><![CDATA[enjoyed your article. what are your thoughts on other alternative forms of ooh, such as scooter advertising? a stylish and unique, in your face approach to advertising, that limits the choices a consumer can make about viewing yor ad, i.e. tivo, digital radio, online news, by bringing the message to them in an impactful, yet unaggressive way?]]></description>
			<dc:creator>scott</dc:creator>
			<pubDate>Thu, 03 Jan 2008 05:03:17 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/534-bridging-out-of-home-advertising-and-direct-marketing-with-digital-signs-and-kiosks#comment-287</guid>
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