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		<title>Does POP advertising really impact 75% of in-store purchase decisions?</title>
		<description>Discuss Does POP advertising really impact 75% of in-store purchase decisions?</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/520-does-pop-advertising-really-impact-75-of-in-store-purchase-decisions</link>
		<lastBuildDate>Mon, 15 Jun 2026 08:36:55 +0000</lastBuildDate>
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			<title>Bill says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/520-does-pop-advertising-really-impact-75-of-in-store-purchase-decisions#comment-2639</link>
			<description><![CDATA[Hi Jeremy, That's very true -- though I might be more inclined to call it the "IKEA effect" since their business model seems to be "get them to buy a flat-pack item, and then walk them past 10,000 accessories for it"]]></description>
			<dc:creator>Bill</dc:creator>
			<pubDate>Thu, 17 Nov 2016 14:36:50 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/520-does-pop-advertising-really-impact-75-of-in-store-purchase-decisions#comment-2639</guid>
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			<title>Jeremy Lawson says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/520-does-pop-advertising-really-impact-75-of-in-store-purchase-decisions#comment-2638</link>
			<description><![CDATA[We don’t need a study to back those numbers. Doing a self-assessment will get you the answers. Most of our buying decisions are influenced by what we see in the store. In fact, that's how the concept of window shopping came up. So, even if your decision to buy a certain product is not influenced, the AIDA model comes into play. Even if you didn’t think of buying something, you end up making the purchase when you see an attractive display. It’s an important part of the marketing plan of companies.]]></description>
			<dc:creator>Jeremy Lawson</dc:creator>
			<pubDate>Thu, 17 Nov 2016 13:06:47 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/520-does-pop-advertising-really-impact-75-of-in-store-purchase-decisions#comment-2638</guid>
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			<title>Jonathan T says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/520-does-pop-advertising-really-impact-75-of-in-store-purchase-decisions#comment-2549</link>
			<description><![CDATA[Here's http://www.popai.com/Research%20Library/popai-mass-merchant-shopper-engagement-study.pdf]]></description>
			<dc:creator>Jonathan T</dc:creator>
			<pubDate>Sun, 17 Jul 2016 17:49:40 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/520-does-pop-advertising-really-impact-75-of-in-store-purchase-decisions#comment-2549</guid>
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			<title>JoseM says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/520-does-pop-advertising-really-impact-75-of-in-store-purchase-decisions#comment-282</link>
			<description><![CDATA[The following link is more enlightening, shows some data from as far back as 1965:
http://www.popai.com/engage/docs/Media-Topline-Final.pdf]]></description>
			<dc:creator>JoseM</dc:creator>
			<pubDate>Mon, 14 Oct 2013 17:39:39 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/520-does-pop-advertising-really-impact-75-of-in-store-purchase-decisions#comment-282</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/520-does-pop-advertising-really-impact-75-of-in-store-purchase-decisions#comment-281</link>
			<description><![CDATA[Hi Tobe,
The original source of the stat was from a 1996 POPAI study of POP marketing in supermarkets, and what it essentially said was that about 70% of **BRAND** decisions are made in-store. That is, you might not make the decision to buy breakfast cereal when you're in the store (it was probably on your list before you arrived), but you're likely to decide between Cheerios and Special K.
If you're a POPAI member, I believe you can still download that data from them (and they've done a number of other wide-scale surveys to reconfirm the number since then).]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Mon, 07 Jan 2008 14:34:12 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/520-does-pop-advertising-really-impact-75-of-in-store-purchase-decisions#comment-281</guid>
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			<title>Tobe Okigbo says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/520-does-pop-advertising-really-impact-75-of-in-store-purchase-decisions#comment-280</link>
			<description><![CDATA[Thanks for this. I have been trawling the web looking for the source of this stat without much success. I'd put it down to stupidity on my part. It's good to know that somebody else could not locate the source too.]]></description>
			<dc:creator>Tobe Okigbo</dc:creator>
			<pubDate>Sat, 05 Jan 2008 19:19:36 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/520-does-pop-advertising-really-impact-75-of-in-store-purchase-decisions#comment-280</guid>
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