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		<title>Budgeting for a Digital Sign or Electronic Sign Network</title>
		<description>Discuss Budgeting for a Digital Sign or Electronic Sign Network</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/473-budgeting-for-a-digital-sign-or-electronic-sign-network</link>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/473-budgeting-for-a-digital-sign-or-electronic-sign-network#comment-69</link>
			<description><![CDATA[Hi Mordehay,
Seems like you're making the rounds on this blog, eh? Well, I can tell you one thing: had I included the cost of video distribution equipment in this 2004 article, it would have looked very bad for you guys (you're from Minicom, right?)
However, as I noted in response to another of your comments, we will be addressing video distribution in 2009's budget review.
You can always find a copy of the most recent budget article [[http://www.wirespring.com/dynamic_digital_signag e_and_interactive_kiosks_journal/articles/Digital_ Signage_Cost_Estimates_and_Price_Guidelines-672.ht ml|here]].]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Sun, 31 May 2009 16:36:21 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/473-budgeting-for-a-digital-sign-or-electronic-sign-network#comment-69</guid>
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			<title>Mordehay says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/473-budgeting-for-a-digital-sign-or-electronic-sign-network#comment-68</link>
			<description><![CDATA[Very nice and impressive work. There is one thing that should somehow reflected in the numbers - video distribution. According to the numbers, using video distribution system is much cheaper than player per screen. Assuming that most of customers use the same content per group of screens, the cost are much different (distribution system cost is about 300$ per screen - one time investment).
Pleae advice,]]></description>
			<dc:creator>Mordehay</dc:creator>
			<pubDate>Thu, 28 May 2009 12:24:46 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/473-budgeting-for-a-digital-sign-or-electronic-sign-network#comment-68</guid>
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			<title>Steve says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/473-budgeting-for-a-digital-sign-or-electronic-sign-network#comment-67</link>
			<description><![CDATA[I'm interested in developing a digital sign network but don't have enough info on rates advertisers are willing to pay. If anyone has info on medical waiting room ad rates, please pass along.]]></description>
			<dc:creator>Steve</dc:creator>
			<pubDate>Sat, 14 Feb 2009 03:57:47 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/473-budgeting-for-a-digital-sign-or-electronic-sign-network#comment-67</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/473-budgeting-for-a-digital-sign-or-electronic-sign-network#comment-66</link>
			<description><![CDATA[Hi Mike:
First, this article is pretty old - we update it every year. Here's [[http://www.wirespring.com/dynamic_digital_signag e_and_interactive_kiosks_journal/articles/A_new_lo ok_at_the_costs_of_digital_signage_networks_and_co ntent-338.html|a link to 2007's version]].
Second, capital costs are considerable, but coming down. Also, many companies have technological or financial ways of making multiple screens per venue more affordable, so that cuts down on the price a bit. But of course, if you're installing more screens you'll still need to pay for more hardware (screens, mounts, cables), and installations, which is something that can't really be avoided.
We personally recommend you only add additional channels in a venue when they're actually going to add value. While running lots of different content pieces at once can be impressive and give you additional ad inventory to sell (if that's your game), it can be overwhelming to the viewer and venue if not well done and well thought out.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Fri, 15 Feb 2008 15:29:51 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/473-budgeting-for-a-digital-sign-or-electronic-sign-network#comment-66</guid>
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			<title>mike says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/473-budgeting-for-a-digital-sign-or-electronic-sign-network#comment-65</link>
			<description><![CDATA[Bill Interesting Blog. The cost per screen seems prohibitive. Clearly, network owners must be worried about the cost per instance of LCD. Do people use video splitters. I have heard about products from Minicom etc which provide those solutions. Ofcourse by using video splitters, we loose the ability to schedule to individual screens but that seems like valid compromise if you dont want to pay for $1500 $500 for player and software. I would be interested to get your take on it.
Mike]]></description>
			<dc:creator>mike</dc:creator>
			<pubDate>Fri, 15 Feb 2008 02:09:41 +0000</pubDate>
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