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		<title>The Power of In-store "Proxemic Marketing"</title>
		<description>Discuss The Power of In-store "Proxemic Marketing"</description>
		<link>https://www.wirespring.com/32-legacy-blog-signagewire/222-the-power-of-in-store-proxemic-marketing</link>
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			<title>digital signage software says:</title>
			<link>https://www.wirespring.com/32-legacy-blog-signagewire/222-the-power-of-in-store-proxemic-marketing#comment-7</link>
			<description><![CDATA[Great article. Very enjoyable to read]]></description>
			<dc:creator>digital signage software</dc:creator>
			<pubDate>Thu, 09 Sep 2010 21:07:00 +0000</pubDate>
			<guid>https://www.wirespring.com/32-legacy-blog-signagewire/222-the-power-of-in-store-proxemic-marketing#comment-7</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/32-legacy-blog-signagewire/222-the-power-of-in-store-proxemic-marketing#comment-6</link>
			<description><![CDATA[Hi Ref,
When you say "proxemics," do you mean Edward Hall-style proxemics? If so, that's a great question but not something I've ever really thought about before.
We know that psychographic and demographic considerations can have a significant impact on the ability for DS content to communicate with a given audience, so I think the concept of cultural specificity carries over well. But I couldn't say whether that impacts or influences the way different shoppers would manage their own personal spaces.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 08 Jan 2009 20:02:23 +0000</pubDate>
			<guid>https://www.wirespring.com/32-legacy-blog-signagewire/222-the-power-of-in-store-proxemic-marketing#comment-6</guid>
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			<title>ref says:</title>
			<link>https://www.wirespring.com/32-legacy-blog-signagewire/222-the-power-of-in-store-proxemic-marketing#comment-5</link>
			<description><![CDATA[Really enjoyed your article about proxemics in marketing.
How does proxemics fit in with internet marketing? Do you think it's a concept that still applies? Thanks!]]></description>
			<dc:creator>ref</dc:creator>
			<pubDate>Wed, 31 Dec 2008 15:37:11 +0000</pubDate>
			<guid>https://www.wirespring.com/32-legacy-blog-signagewire/222-the-power-of-in-store-proxemic-marketing#comment-5</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/32-legacy-blog-signagewire/222-the-power-of-in-store-proxemic-marketing#comment-4</link>
			<description><![CDATA[Like any other form of in-store marketing, this kind of approach gets its influence from the fact that the marketing event takes place so close to where the purchase decision is made, and typically even closer to where the physical product is located.
While useful, though, I'm definitely concerned about the visual clutter aspect. People are remarkably good at "tuning out" information they deem to be irrelevant, and I'd have to guess that lots of competing, annoying -- MOVING -- ads in a retail store would be prime targets to ignore. Making sure the information is actually useful and timely goes a long way towards preventing this from happening, but I still suspect that proxemic marketing proponents will continue to run into "clean store" enthusiasts for some time to come.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 12 Jun 2008 14:20:48 +0000</pubDate>
			<guid>https://www.wirespring.com/32-legacy-blog-signagewire/222-the-power-of-in-store-proxemic-marketing#comment-4</guid>
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