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		<title>Is the digital profiling of in-store shoppers a recipe for privacy disaster?</title>
		<description>Discuss Is the digital profiling of in-store shoppers a recipe for privacy disaster?</description>
		<link>https://www.wirespring.com/32-legacy-blog-signagewire/166-is-the-digital-profiling-of-in-store-shoppers-a-recipe-for-privacy-disaster</link>
		<lastBuildDate>Sat, 04 Apr 2026 01:35:29 +0000</lastBuildDate>
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			<title>Bob says:</title>
			<link>https://www.wirespring.com/32-legacy-blog-signagewire/166-is-the-digital-profiling-of-in-store-shoppers-a-recipe-for-privacy-disaster#comment-3</link>
			<description><![CDATA[I am writing to my congressmen to urge them to pass legislation that would require any business that uses active consumer profiling technology to be required to display a warning at the door, much like the "CCTV Monitoring" signs in use now. That way, I'll know which businesses to avoid.]]></description>
			<dc:creator>Bob</dc:creator>
			<pubDate>Sun, 27 Oct 2013 16:12:27 +0000</pubDate>
			<guid>https://www.wirespring.com/32-legacy-blog-signagewire/166-is-the-digital-profiling-of-in-store-shoppers-a-recipe-for-privacy-disaster#comment-3</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/32-legacy-blog-signagewire/166-is-the-digital-profiling-of-in-store-shoppers-a-recipe-for-privacy-disaster#comment-2</link>
			<description><![CDATA[Steve: interesting point. I agree that "kids today..." don't seem very concerned about privacy as well, though confusingly lots of boomers don't really seem that concerned about it either. This is surprising considering how much media hype there is around identity theft, etc. these days, and how frequently some major company or government entity somehow loses or leaks out millions of pieces of personal information like credit card numbers or SSNs.
I don't really like the idea of increased surveillance in the first place, and I like the idea of using the acquired data for secondary purposes even less so. Still, I suspect that you'll probably wind up being right, and we'll be monitored every minute of the day in some form or another just because the majority of people will be OK with the idea.
Still, I think the notion of privacy and monitoring is an important one, so I'm going to continue being the stick in the mud for our industry :)]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Sun, 25 May 2008 02:18:59 +0000</pubDate>
			<guid>https://www.wirespring.com/32-legacy-blog-signagewire/166-is-the-digital-profiling-of-in-store-shoppers-a-recipe-for-privacy-disaster#comment-2</guid>
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			<title>Steve Russell says:</title>
			<link>https://www.wirespring.com/32-legacy-blog-signagewire/166-is-the-digital-profiling-of-in-store-shoppers-a-recipe-for-privacy-disaster#comment-1</link>
			<description><![CDATA[Hi Bill, I suspect the privacy issue is more of a generational issue. The YouTube generation seems to thrive on video and accepts that video is everywhere. In any event, security issues will most likely continue to trump privacy issues. Take a look at the city of London after years of IRA bombings. Today you are being viewed by a camera everwhere in London. In the US I suspect IP video cameras will initially be embedded in digital signage in airports. The cost of digital analytics can be shared between the marketers and the surveillance folks. Airport security will serve as the "cover" for marketers to gather much sought after data. Once started it will become a competitve advantage that will make it a ubiquitous feature of digital signage...I think? Steve]]></description>
			<dc:creator>Steve Russell</dc:creator>
			<pubDate>Wed, 14 May 2008 18:28:19 +0000</pubDate>
			<guid>https://www.wirespring.com/32-legacy-blog-signagewire/166-is-the-digital-profiling-of-in-store-shoppers-a-recipe-for-privacy-disaster#comment-1</guid>
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