Billboard Height	meters (hint: 1 meter = about 3 feet)	examples
Billboard Width	meters
Dual-sided	Yes No
Dot pitch	25 mm 20 mm 16 mm 12 mm 10 mm	description
UL/ETL Approval	Yes No	what is this?
Road distance from nearest international shipping port	miles
ZIP/Postal code of installation site
Installation type	Existing roadside post/platform New roadside post/platform Flush mount to side of building Ground-level platform Post height: meters
Environment type	Urban Suburban Rural
Cooling	Active cooling module Passive cooling only	what is this?
Power	Existing electrical connection New electrical connection
Connectivity	Existing Internet connection New cable/DSL connection New T1 connection New cellular connection None (walk-up management)
Cost of Electricity	$/kWh

Popular billboard sizes

14' x 48' (4.5m x 16m)	Also called a 'bulletin' or 'paint' structure, this is the most common size of roadside billboard. It is typically either mounted on a low platform or a post.
10m x 20m	A popular size for roadside LED billboards in municipalities that allow for 200 square meter billboards.
12' x 24' (3m x 6m)	Also called a 'Poster' or '30 sheet' billboard, this mid-sized option works well in areas that don't allow for larger roadside billboards, or when mounted to other structures such as buildings.
3m x 5m	This is a popular size for relatively close-in billboards showing higher resolution content.
1m x 2m 2m x 3m 3m x 3m	These are popular sizes for small post-mounted billboards that might commonly be found at the entrance to a shopping center, school or public parking lot. Budget-minded customers can opt for a "virtual pixels" option that add additional LEDs to improve the picture quality of these small screens. That said, smaller screens usually show better with small pixel pitches.

LED Pixel Pitch

The pixel pitch describes how much space is between the individual pixels (picture elements) of an LED screen.

	A single pixel of an LED screen contains 3 individual LEDs - red, green and blue
	The pixels on an LED screen are spaced much further apart than on an LCD display. However, it is difficult to notice the gaps when the screen is viewed from far away.
	Smaller LED screens and screens that will be viewed closer in need to use a smaller pixel pitch to display high-quality imagery. However, because they use so many more LED lamps, they are considerably more expensive. In this example, a 10mm pixel pitch display uses 4 times the number of LEDs as a 20mm display of the same size.

UL/ETL Approval

Underwriters Laboratories Inc. and ETL Testing Laboratories are organizations that monitor and test the quality of various electrical devices. Because of their rigorous testing methodologies, obtaining and maintaining certification can be expensive, especially for semi-custom devices like LED billboards, which might be manufactured to any number of different shapes, sizes and other specifications.

Some LED billboard makers offer an option for non-UL or ETL certified displays. These displays are typically made with the exact same components on the exact same assembly line, but are considerably less expsive because they do not need to be certified. However, some municipalities will not allow for the installation of non-certified devices, so they are not always a practical choice.

Active cooling units

If the environment you will be placing the LED billboard in frequently reaches temperatures of 95 F (35 C), the display will need an additional active cooling unit to keep the LED lamps cool. Running the LED display at high temperatures considerably shortens its useful lifespan.